E2 – Elements Squared
A fully customizable hair care line sold through professional salons

E2 – Elements Squared

How do you give science an upscale, fashion-forward feeling? That’s the question we asked when creating the identity, packaging and collateral for Elements Squared, the hair care industry’s first fully customizable line of shampoos. A hairdresser mixes two or more of five different shampoos — or elements — to precisely match a client’s unique hair care needs.

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