Balancing our maniacal passion for exceptional design, with our compulsive focus on our clients’ success, is a challenge.
It’s also what makes us different.


What we do

We help businesses and organizations thrive through inspired design. We create brand identities, websites, and packaging solutions that illuminate the unique spirit and value of your brand, and propel your business forward.


How we work

We work with you, in a true creative partnership. Honest, open communication is essential. We need your expertise, your input and your candid feedback.

We don’t guess. Through careful listening, vigorous discussion and laughter, we learn how you think and what you value. We study your business context as well as the needs and motivations of your customers.

We translate those insights into tangible design solutions that embody the unique spirit and value of your brand. When we present the work, you’ll feel understood. We’re obsessive about exceeding your expectations with work that is either stunning, or phenomenal.


Who we are

We’re a tight-knit team of smart, capable designers, strategists and project managers led by acclaimed graphic designer Sean Carter and account services veteran Ross Hales. Obsessively curious and creatively dexterous, we respond to design challenges with bold thinking and innovative solutions. We’re prolific and relentless about pushing ourselves to deliver exceptional work on every project. We value collaboration and self-awareness, in an atmosphere of high confidence and low ego.


What we believe

Great design elevates brands. Poor design degrades them. Why not design as if everything depended on it? Why not design for greatness?

The purpose of our work is to drive results. We understand that you’re investing in exceptional design in order to achieve specific goals. We succeed only when you succeed.

Our culture is intensely collaborative. The way we think, work and interact is open source.


Partial client list

Working with regional and global clients

BCAA

BC Place

City of Vancouver

Coast Mental Health

Electronic Arts

Four Fox Saké

First Majestic Silver

Genome BC

Interstyle Glass

LaGuardia Airport

Lynden Pindling International Airport

Lucas Group

National Public Relations

Port Authority of New York + New Jersey

Taymor

TransLink

Vancouver Convention Centre

Vancouver Foundation

Vantage Airport Group

Vision Critical

Wickaninnish Inn

YVR – Vancouver International Airport

 

Reach

CALGARY

DUBAI

HONG KONG

NASSAU

NEW JERSEY

NEW YORK

ROME

SAUDI ARABIA

TORONTO

VANCOUVER


Testimonials

What our clients will tell you

"In addition to producing a fantastic graphic and web design, the Carter Hales team went above and beyond expectations when it came to project management, communication and responsiveness. Carter Hales delivered exactly what they promised–and more–while adhering to a tight timeline and budget. We felt that we were not just a ‘client’ during this project, but a partner. Carter Hales was just as invested and pleased with the outcome of this project as we were, and the results truly speak for themselves."

Senior Director, Communications & Marketing
Vantage Airport Group

"BC Place has been working with Carter Hales Design Lab since 2013. We have worked on many projects together, with our recent focus being on branding our concession program, including the Thirsty Pigeon. I am continually impressed with the high standards of their strategic thinking and design solutions, as well as their focus on us, the client. They bring passion, excellence and expertise to their work. I can wholeheartedly recommend Carter Hales to organizations seeking outstanding design solutions."

Director of Marketing & Communications
BC Place Stadium

"You guys have created something truly spectacular – iconic – a complete and genuine work of art – you are gentlemen, gurus and genius. From the logo to the chrome to the swords to the light – there is not a bottle on earth that can hold a flame. Bathe in the wonder of your creation, bask in its glory for you have made the world more beautiful.

I hope the fucking saké doesn't taste like piss."

Co-Founder
Four Fox Saké | Distinguished Den Distribution Limited

"Working with Ross, Sean, Stuart and the entire Carter Hales team was an absolute pleasure from our standpoint. Their willingness to collaborate and execute on our editorial vision was critical; while their client service was always timely, responsive and helpful. Most importantly, their creativity and innovation in developing and implementing a new look and feel for Ideas@Beedie was extraordinary. They have truly helped take our e-publication to the next level, giving us a design for both digital and offline environments that reflects the excellence of our academic research environment at SFU Beedie."

Director of Marketing and Communications at Beedie School of Business
Editor-in-Chief at Ideas@Beedie

"OpenRoad Auto Group began working with Carter Hales Design Lab in early 2013. Since then, we have found the quality of the design presented to us to be incredibly high. It is clear that Carter Hales takes the time to thoroughly analyze our requirements and then comes back to us with considered design solutions. They possess a rare attention to detail and are, as I expected when we first met, really enjoyable to work with. If you are seeking high quality design work, along with a seamless and organized process, I can happily recommend Carter Hales Design Lab."

Director of Marketing
OpenRoad Auto Group

"Genome BC has been working with the staff of Carter Hales Design Lab since 2014. In that time, they have designed and developed our Annual Reports (both print and online versions), print and digital collateral and advertising. We have found Carter Hales to be a great partner, committed to excellence in both creative and project execution. They listen well and offer new ideas and approaches where applicable. Overall, our experience has been very positive and I am pleased to recommend them. "

Vice President, Communications & Education
Genome BC

The Team

If you ask us
we'll tell you we're hilarious.

Ross Hales

Ross Hales

Principal / Managing Director

ross@carterhales.com

Ross Hales is Managing Director of Carter Hales Design Lab Inc. Ross holds a degree in communications from Simon Fraser University, with a focus on design and advertising theory, plus contemporary media studies. A long-time marketing and business development professional, Ross has worked in boardrooms across Canada consulting with organizations from several sectors, including: BC Hydro, YVR, Fairmont Hotels & Resorts, TransLink, Boston Pizza, BCAA, Canadian Cancer Society, BC Place, City of Vancouver, Destination BC and Simon Fraser University, among many others.

Sean Carter

Sean Carter

Principal / director of design

sean@carterhales.com

As Director of Design, Sean oversees every aspect of our clients’ projects. Prior to Carter Hales, Sean was a founding partner of Hangar 18 Creative Group, where he helped grow the company into one of Canada’s largest independent graphic design and advertising firms. Sean has won over 140 design awards from every major North American design competition; his work has also been published in numerous industry journals. Sean is the visionary behind the award-winning Pink Door Paper Company, a line of high-end stationery and spa products sold across North America, Europe, Australia and Japan.

Stuart Freer

Stuart Freer

Principal / Director of Account Services

stuart@carterhales.com

With over 10 years working in Vancouver’s design and advertising industry Stuart brings a wealth of experience, having managed the strategic development, planning, execution and implementation for clients in BC and across North America. Boston Pizza, BC Hydro, YVR, Honda, Teck, Saputo, Richmond Centre and Urban Barn are just a few that Stuart has led campaigns and projects for. Also, if you ever need an opinion on the state of hockey in Vancouver, he’s your man.

Johannes Frøysaa

Johannes Frøysaa

Director of Digital

johannes@carterhales.com

If you must ask, he’s from Norway and the “Ø” with the slash through it is pronounced “uh”. Johannes received his Degree in Philosophy from the University of Bergen, Norway and, later, his BA in Communications from Simon Fraser University, a certificate in New Media from the Vancouver Film School as well as a Certified Scrum Master certification from the Scrum Alliance. He is still trying to figure out how to incorporate a true agile approach in a deadline based project flow. Johannes has over 17 years of experience developing and managing digital projects of all sizes and complexities, working for agencies such as TAXI, Engine Digital and Metalab. His client list includes TELUS, Save-On-Foods, BCLC, Vancouver Aquarium, National Geographic Society, YVR, Boston Pizza and BC Hydro. In his spare time, he can usually be found on the bike trails and ski slopes of North Vancouver, or brewing hoppy beers in his backyard.

Martin Lowe

Martin Lowe

Account Manager

martin@carterhales.com

If you were to look up the word organized in the dictionary, you’d find a picture of Martin Lowe. Martin joins Carter Hales with an extensive background in project management and web development. His work with organizations such as Whitewater West, National Association of Teachers Singing and the Canadian Country Music Association has given him a wealth of strategic knowledge and management experience. When not making designers sweat and our web team cry, Martin can be found spending his time as the chair of the New West PechaKucha Society, managing The Stage New Westminster and advocating for the awesomeness of his chosen city of residence, New Westminster.

Sherry Jang

Sherry Jang

senior designer

sherry@carterhales.com

Sherry is a designer who graduated from Capilano University’s intensive 3-year IDEA program in 2006. On the Dean’s List for her three years in the program, Sherry has won several awards, including the GDC Salazar Award, and her work has been featured in Applied Arts magazine. Past clients include Boston Pizza, Vancouver International Airport and Richmond Centre, while major retailers, including Crate & Barrel, Simons, Stokes Inc. and Stonewall Kitchen, have sold her illustrations. When Sherry is not playing with typefaces and Pantone colours, she’s daydreaming about interior design and what walls to remove in her home.

Rosie Gopaul

Rosie Gopaul

designer

rosie@carterhales.com

Rosie is a strong believer of designing in consideration of aesthetics, concept and purpose. Over time she’s collected a variety of creative prints, wine bottles and packaging. Rosie graduated Best of Show, on the Dean and Honours list, alongside her degree in Applied Design at the Art Institute of Vancouver.

As an advocate of hard work and passion, she completed an internship at Rethink Communications, and worked at Ballistic Arts — where she also led their company rebrand. She has been published in Art Power Magazine, IdN Magazine, and Viction:ary’s Illustrative Branding Book, and she has been featured on numerous design blogs, such as The Dieline, Package Inspiration, and Creative Review. She has worked with clients like Sprott Shaw College, Vancity, Steve Nash Fitness, and Concord Pacific.

When she’s not designing, Rosie enjoys hiking the deep forest depths of Anmore. And when you visit our office, she’ll be found dancing in her chair while working in the happiest place on earth — her quirky imagination (at least she thinks so).

Pam McNicol

Pam McNicol LLB

Finance & Administration

pam@carterhales.com

Pam McNicol manages the finance and administration requirements for Carter Hales, overseeing the details that Sean and Ross are hopeless at. Indeed, as a lover of puzzles and a stickler for details, Pam is naturally gifted at her work here. Pam also ensures that Sean and Ross don’t get themselves into trouble and, if they do, she can help. If you pay your bills on time you will never hear from Pam. If you don’t, she has been instructed to call you until you can’t stand it.

Sean Carter

Sean Carter

Principal / director of design

sean@carterhales.com

As Director of Design, Sean oversees every aspect of our clients’ projects. Prior to Carter Hales, Sean was a founding partner of Hangar 18 Creative Group, where he helped grow the company into one of Canada’s largest independent graphic design and advertising firms. Sean has won over 140 design awards from every major North American design competition; his work has also been published in numerous industry journals. Sean is the visionary behind the award-winning Pink Door Paper Company, a line of high-end stationery and spa products sold across North America, Europe, Australia and Japan.

Andrew Schick

Andrew Schick

designer

andrew@carterhales.com

Andrew earned an Honors degree in Visual Arts from the University of Victoria before attending the Illustration and Design: Elements and Applications program and the Magazine Publishing certificate program at Capilano University. After graduation, Andrew received design and layout awards from Design Edge Canada, the GDC, and Applied Arts magazine. Andrew revels in simplifying and amplifying information in ways that move people at an emotional level.

Alan Chao

Alan Chao

developer

alan@carterhales.com

Alan is a graduate from Capilano University’s Interactive Design program with a variety of strange habits that makes him unique from the rest. From sitting on his chair in the most horrifying position to the consumption of banana breads on a weekly basis, Alan is a different kind of beast that defies logic. Being the questionable creature he is, Alan provides a strong understanding of design which enables easy and efficient communication amongst his peers.

On his days off from work, you can find Alan in his own home playing video games or purchasing various board games to play with others. He's extremely difficult to beat and enjoys a good challenge.

Natalie Freer

Natalie Freer

Account Manager & production coordinator

natalie@carterhales.com

Natalie is Carter Hales Design Lab’s Account Manager and Production Coordinator extraordinaire. With her agency experience at Rethink, Detroit Creative, plus Wasserman & Partners, as well as her work with clients such as Aids Vancouver, A&W, BC Lions, BCAA, Future Shop, Solo Mobile and White Spot, Natalie is at home working on any project in any sector. Status lists, production schedules and print estimates are her form of creative expression, along with baked goods.

Is it sheer coincidence that she shares the same last name as Stuart? We are still trying to figure this out.

Joanne Henderson

Joanne Henderson

Studio Manager

joanne@carterhales.com

Joanne is a graduate of BCIT’s Marketing program. Upon graduation, she realized that her love of making lists, checking things off and seeing projects through from beginning to end, made her the perfect candidate for production. Driven by a commitment to process, Joanne possesses an inordinate capacity for organization and management. Having spent her career in the creative realm, working for Benwell-Atkins Printers, Unisource, Wasserman & Partners Advertising, Hangar 18 Creative and Edelman Public Relations, Joanne is at home with long-time colleagues at Carter Hales. From months-long annual report projects to one-day turnarounds for social media posts, Joanne has seen it all, working for YVR, CP Rail, Boston Pizza, HP, and Teck, among many others. During the winter, Joanne can be found snowshoeing the North Shore mountains and, in the summer, golfing (well).

Miles Linklater

Miles Linklater

Senior Production Artist

miles@carterhales.com

Miles is the Senior Production Artist at Carter Hales, and by senior, we mean really senior. His career as a production artist began in Winnipeg in 1978. Prior to joining Carter Hales, Miles ran his own company (24pt Helvetica) offering production, layout and design. His career path was decided while studying opera privately and at the Banff Centre (and then singing with the Vancouver Opera for twenty years). He realized singing and performing would never pay the bills. Expo ’86 brought him to the Lower Mainland where he has worked in pre-press adapting his skills from Compugraphic imaging systems to present day Creative Suite. As a self-employed individual for the past twenty years, Miles has enjoyed working as a production artist, designer, editor, and art director for Vancouver- and Europe-based ad agencies and opera companies. He’s proud to be doing volunteer web and design/production work for the Vancouver Humane Society and the Opera program at the University of British Columbia. Miles still finds time to enjoy his passion for opera and regularly travels to attend performances in Canada, the U.S. and Europe.


Awards

Awards matter. If we didn't win awards then our mothers would have absolutely nothing to brag about.

We've been honoured to win over 180 design awards thus far. By our math that equals about 11,472 Mom brags.

 

THE ONE SHOW / DESIGN

PENTAWARDS - WORLDWIDE PACKAGING DESIGN AWARDS COMPETITION

LUERZERS ARCHIVE - PERMANENT COLLECTION

THE DIELINE AWARDS

ADCC AWARDS

APPLIED ARTS AWARDS

COMMUNICATION ARTS DESIGN ANNUAL

GRAPHEX AWARDS

NEW YORK FESTIVALS INTERNATIONAL ADVERTISING AWARDS

CRANES INTERNATIONAL LETTERHEAD COMPETITION

HOW MAGAZINE INTERNATIONAL DESIGN COMPETITION

GRAPHIS - BRANDING ANNUAL

GRAPHIS - POSTER ANNUAL

GRAPHIS - BROCHURES ANNUAL

GRAPHIS - LETTERHEAD ANNUAL

DESIGN EDGE MAGAZINE AWARDS

NEENAH LETTERWORKS COMPETITION

DOMTAR CRAFT AWARDS

ISLAND PAPER CRAFT AWARDS

FRASER DESIGN INSPIRATION AWARDS

FRENCH PAPER AWARDS

GILBERT GRAPHIC GREATNESS (G3) AWARDS

CAPIC RODEO3

LOTUS AWARDS

VERITIV UVU AWARDS

SUMMIT AWARDS

WEST COAST ART DIRECTORS AWARDS

UNISOURCE NUAR'S

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