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# Carter Hales

Designs, brand identity, website, & packaging

## Sitemaps

- [XML Sitemap](https://carterhales.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Sean's Second Spin](https://carterhales.com/news/seans-second-spin/)
- [Tour de Stanley Park begins April 24](https://carterhales.com/events/tour-de-stanley-park-begins-april-24/)
- [Why we’re ASSEMBLYing in Strathcona](https://carterhales.com/article/why-were-assemblying-in-strathcona/)
- [Four Ways the World is Forcing Brand Adaptation](https://carterhales.com/thought-leadership/strategy/four-ways-the-world-is-forcing-brand-adaptation/)
- [Godzilla vs King Kong](https://carterhales.com/events/godzilla-vs-king-kong/)
- [Sean's Spin](https://carterhales.com/news/seans-spin/)
- [News Release-May 2025](https://carterhales.com/news/news-release-may-1-2025/)
- [Inside The Lab](https://carterhales.com/news/inside-carter-hales-design-lab/)
- [Finding the Sweet Spot](https://carterhales.com/thought-leadership/finding-the-sweet-spot/)

## Pages

- [Home](https://carterhales.com/) - Award-winning Vancouver brand & digital agency. Carter Hales Design Lab creates unignorable brand experiences powered by data and driven by strategy.
- [Contact](https://carterhales.com/contact/)
- [Work](https://carterhales.com/work/)
- [Awards](https://carterhales.com/awards/)
- [Team](https://carterhales.com/team/)
- [Philosophy & Approach](https://carterhales.com/approach/)
- [How We Work](https://carterhales.com/how-we-work/)
- [Articles](https://carterhales.com/articles/)
- [About](https://carterhales.com/about/)
- [Services](https://carterhales.com/services/)
- [Sample](https://carterhales.com/sample/)
- [Cookie Policy](https://carterhales.com/cookie-policy/)
- [Privacy Policy](https://carterhales.com/privacy-policy/)
- [Thank You](https://carterhales.com/thank-you/)

## Projects

- [Vancouver International Airport](https://carterhales.com/work/illustration-branding-yvr-inaugurals/) - We rebranded YVR in 2007, and the tenth anniversary in 2017 was a chance to reflect on the airport’s success. The YVR brand has evolved with the expansion of the airport, increased passenger count, and economic and social importance. YVR is Canada’s second busiest airport and has won several notable international best airport awards, including the
- [Vancouver International Airport](https://carterhales.com/work/vancouver-international-airport/) - The core team of Carter Hales rebranded YVR in 2007, which included stakeholder engagement, brand strategy and positioning, visual identity development, and a rollout that included applying the brand to every public-facing element at the airport. The YVR brand has evolved with the expansion of the airport, increased passenger count, and economic and social importance.
- [Vancouver International Airport Annual Report](https://carterhales.com/work/vancouver-international-airport-annual-report/) - Vancouver International Airport (YVR) is a global gateway, economic engine, and community leader. Their 2016 Annual & Sustainability Report summarizes YVR’s financial activities and commitment to sustainability. The 2016 report was YVR’s biggest ever, and we designed a creative platform as an airplane window into every detail of the organization. Full-page photos impart the spirit of
- [SkilledTradesBC](https://carterhales.com/work/skilledtradesbc/) - Mastering a trade unlocks incredible potential, and SkilledTradesBC is helping build the most diverse and sustainable trades-based workforce in Canada. In 2022 SkilledTradesBC changed its name from Industry Training Authority. Partnering with Redshift Collective, we co-developed a brand strategy to reflect the organization’s new name and mandate and better illuminate the value of trades. Our
- [Invictus Games 2025](https://carterhales.com/work/invictus-games-2025/) - The Invictus Games are more than a sporting event—they are a global platform for recovery, resilience, and the unconquered human spirit. CHDL partnered with the Invictus Games Vancouver Whistler 2025 for over a year to evolve and standardize its original visual identity, developing a brand platform that could be applied across all touchpoints of the
- [Pacific Reach](https://carterhales.com/work/pacific-reach/) - Toronto's Most Exclusive Waterfront Address. 370 Queens Quay West is more than a luxury rental residence — it is an exclusive collection of waterfront suites in Toronto's most coveted waterfront district, offering an unparalleled combination of lakeside serenity, urban convenience, and world-class amenities steps from the Financial District. CHDL partnered with The Quay to build
- [Vantage Airport Group](https://carterhales.com/work/vantage-airport-group/) - Vantage Airport Group invests in, develops, and manages airports around the world, and our relationship with them goes back to our award-winning website design for Lynden Pindling International Airport. Our design for Vantage’s own website had to accommodate the many airports that they manage, be easy to update, and offer an intuitive user experience. An
- [Compass Collection](https://carterhales.com/work/compass-collection/) - Compass Collection is the culmination of over one hundred years of experience at Burritt Bros., a flooring retailer and much-loved Vancouver institution. Style and quality, fashion and function were the driving forces behind launching a new division, the Compass Collection of Globally Sourced Design Goods. Carter Hales created the identity, a website, packaging, POP and
- [Superflux](https://carterhales.com/work/superflux/) - East Vancouver’s SUPERFLUX knows what it takes to stand out in a crowded craft beer scene. It’s a simple recipe, really: Do great beer, a welcoming space, and even collaborate with other local brewers and businesses to have a little fun. As their new design agency of record, we keep SUPERFLUX instantly recognizable with a
- [Superflux x Steven Ogg](https://carterhales.com/work/superflux-x-steven-ogg/) - The Canadian actor and poet Steven Ogg is a multi-faceted creative known for his work on The Walking Dead, Westworld, Grand Theft Auto V, and for stuff like this. Steven also likes good beer. So, when our friends at Superflux offered to craft a batch specially for him, he went all beast mode, but in,
- [Superflux 2.0](https://carterhales.com/work/superflux-2-0/) - It’s always an honour to partner with a fantastic client who not only loves your original work* but rings you up for another round. Cheers!
- [Superflux - Do Fun Shit With People You Like](https://carterhales.com/work/superflux-do-fun-shit-with-people-you-like/) - You ever hear of a towing company calling a competitor to let ‘em know there’s a stall on the causeway with their name on it? Or one law firm saying to another, “No, please, go ahead, we already caught an ambulance today.”? See, that’s what we love about craft brewers. They take things in stride
- [Superflux - Semi-gloss](https://carterhales.com/work/superflux-semi-gloss/) - So this time, Superflux calls and says hey we have this new beer, and for the naming and design, we’re thinking of some kind of desert play, you know, like mesas and sundrenched landscapes and shit, and Sean, who on the best of days will look you in the eye and listen for as long
- [ARA](https://carterhales.com/work/ara/) - Ara fine jewelry is for empowered women who want something beautiful and tasteful and to celebrate themselves just because. Made from moissanite, Ara’s elegant online collection offers affordable alternatives to large gems. Our work comprised naming, visual brand, graphic standards, shipping materials, and stationery. Ara is a constellation and an Arabic and Armenian word for
- [BC Place](https://carterhales.com/work/bc-place/) - In 2014, B.C. Place, British Columbia’s premier venue for live events, identified the need for a better food and beverage experience for guests. We re-branded their entire concession program with new naming and a refreshed visual identity that included signage, surface graphics, and packaging. Since then, we’ve helped launch or relaunch seven unique brands, including craft
- [The Wickaninnish Inn](https://carterhales.com/work/wickaninnish-inn/) - A landmark Relais & Château property, Tofino’s world-renown Wickaninnish Inn is a long-time client and friend of Carter Hales. We first branded the Inn in 1994, two years ahead of their opening, and they have since called on us for hundreds of projects of varying size and scope.
- [Vancouver International Airport Skytrax Award Anniversary](https://carterhales.com/work/vancouver-international-airport-skytrax-award-anniversary/) - In 2017, Vancouver International Airport (YVR) was voted Best Airport in North America at the Skytrax World Airport Awards for a record-setting eighth year in a row. To celebrate, we developed a series of eight airport-themed illustrations featuring the number 8 to apply to office signage, banners, exterior wall graphics, and even chocolate bar wrappers and playing cards to commemorate
- [PechaKucha New West](https://carterhales.com/work/pechakucha-new-west/) - Carter Hales’ sponsorship of the PechaKucha New West speakers series gives different members of our design studio a chance to create fun, eclectic posters, often with a loose theme. The only caveat is that it needs to include New Westminster’s iconic tin soldier landmark. We’ve created a fun and eclectic series of posters that we’re
- [Interstyle](https://carterhales.com/work/interstyle/) - With warmth and precision, Interstyle’s products make working spaces and everyday living extraordinary. We created their timeless visual brand and then applied it to the design and production of a sample binder for showcasing their exquisite glass tiles.
- [Take Root](https://carterhales.com/work/take-root/) - Take Root is a visionary development company that is passionate about using real estate to accomplish meaningful work in the community. One of the best takeaways from Carter Hales’ branding of this project was Take Root’s practice of starting every project with a question. Carter Hales is discovering that the right question asked often leads
- [Pink Door Amenity](https://carterhales.com/work/pink-door-amenity/) - Created by our own Sean Carter, Pink Door is a high-end beauty brand for those for whom luxury is a necessity. The brand expanded into a line of amenities for hotels and airlines.
- [Unisource Design Awards](https://carterhales.com/work/unisource-design-awards/) - Uvu—Unisource Canada’s National Design and Print Excellence Awards—asked us to design its Call for Entries package, the awards catalogue, and other print and digital assets. The bilingual Call for Entries was printed on a single press sheet, used one staple, and managed to impress some notoriously unimpressible S.O.Bs: other designers.
- [Springboard Working Surfaces](https://carterhales.com/work/springboard/) - Fun, yet professional branded print collateral and an innovative website to showcase the premium writing surfaces and other beautiful products of Springboard Working Surfaces.
- [Collaborative Companies](https://carterhales.com/work/collaborative-companies/) - “Just make sure it includes a tree.” Creatives love being told how to design. Honest. So, when Seattle-based architecture and construction firm Collaborative Companies insisted on an arboreal visual identity, we were happy to oblige. We created a tree-inspired logomark to illustrate the mutually dependent elements of a strong foundation and inspired beauty in the
- [Paxson Fay](https://carterhales.com/work/paxson-fay-brand/) - Smart. Fun. Inspiring. Seattle-based Paxson Fay is a full-service marketing, communications, and public relations firm specializing in the architecture + design (A+D) and arts industries. We worked with Paxson Fay to create a simple, modern, and elegant identity. Bridging high design and levity, we designed a wordmark and a monogram to impart the duality of
- [Eos Lightmedia](https://carterhales.com/work/eos-lightmedia/) - Eos Lightmedia specializes in interactive media, audiovisual, and control systems, blurring the line between digital and physical space for immersive experiences that amaze. We re-branded the company with a holistic visual identity system around their existing wordmark. Dynamic gradients mimic the effect of theatrical light and use opacities of cyan, magenta, and yellow to maintain
- [CDm2 Lightworks](https://carterhales.com/work/cdm2-lightworks/) - CDm2 Lightworks delivers fully integrated and sustainable lighting solutions to customers worldwide. We designed a clean and singular identity for them, combining the elements of illumination and urban environmental space to create a bold visual language of how people engage with light. The identity is practical and structural; it is spatially aware, playing with colour
- [Place des Arts](https://carterhales.com/work/place-des-arts/) - Place des Arts is known for its warm, vibrant, and welcoming atmosphere, and they asked us to give them the same in a new visual identity. During discovery with board members, staff, and teachers, we learned that Place des Arts is more than an art centre and music school; it’s a second home. So we
- [Anxiety Canada Brand](https://carterhales.com/work/anxiety-canada/) - Anxiety Canada invited us to lead a multi-phase project to evaluate and reimagine its brand. To reflect their national scope, we started by renaming them Anxiety Canada (from Anxiety British Columbia). Second, we rebuilt a cluttered website that was difficult to navigate and obscured potentially life-changing information for users. Finally, they needed a new brand identity.
- [Mitchell Design Teams](https://carterhales.com/work/mitchell-design-teams/) - Mitchell Press is a premium quality commercial printer specializing in lithography and digital/web printing. Wanting to showcase the capabilities of their digital press and dispel misconceptions about the quality of web printing, they called on us. We created a sub-brand (Design Teams), a quarterly magazine, a housing mechanism for the magazine, and a suite of
- [ALYA](https://carterhales.com/work/alya/) - Alya is a boutique hotel in Penticton, British Columbia. Its secluded suites overlooking Skaha Lake offer privacy and exclusivity rare to the region. We built Alya’s brand identity from the ground up to reflect an ultra-modern guest experience that would appeal to high-income city dwellers. The translation of Alya — Arabic for both sky and
- [Allteck](https://carterhales.com/work/allteck/) - An audit of brand touchpoints for Allteck, North America’s largest provider of infrastructure services for the electric power, oil, and gas industries, revealed an inconsistent and antiquated visual identity that didn’t reflect the company’s industry specialization and attention to safety. Carter Hales developed an identity around the bold “A,” lightning bolt, and red colour Allteck is
- [ADDRESS 2020](https://carterhales.com/work/address-2020/) - Address is a design show founded by Vancouver furniture designer Kate Duncan. It is an inclusive stage to showcase high-end work from some of Canada’s most inspiring creators. Address expanded to Toronto in 2020. As the agency behind the original brand, we refreshed Address’s visual identity to ready it for the Toronto market. The design
- [Capilano University IDEA 2020](https://carterhales.com/work/capilano-university-idea-2020/) - Capilano University’s IDEA Bachelor of Design and Visual Communication Program hosts an annual IDEA Grad Show, allowing students to showcase portfolios for prospective employers. We were asked to develop the creative concept for print and digital touchpoints for the 2020 virtual show. Our design platform supported student work without overpowering it. To entice art directors
- [Tinhouse Brewing Co.](https://carterhales.com/work/tinhouse-brewing-co/) - The crew at Tinhouse Brewing Co., a cornerstone of the fast-growing craft beer scene of Port Coquitlam, British Columbia, don’t take themselves too seriously. They’ve created a place where anyone (they’re kid-friendly!) can get together after a long bike ride or gather for a board game. We created Tinhouse’s brand from the ground up. To
- [Mitch's Catch](https://carterhales.com/work/mitchs-catch/) - Mitch’s Catch brings the Pacific Northwest’s best sashimi-grade albacore tuna from the boat directly to Vancouver tables, with oceanic sustainability top of mind. Along with Redshift Collective, we created a new visual brand identity and digital presence aimed at 30-to-60-year-olds who love to entertain, tell stories, and care about how their food is sourced. Inspired
- [Aaron Bernardi (Writer)](https://carterhales.com/work/aaron-bernardi-writer/) - Aaron Bernardi is a freelance copy and business writer who wants people to cut the bullshit and say no to jargon and corporate clichés. The naming, visual identity, website, and printed collateral we produced are equally to-the-point. We didn’t call Aaron a “freelance storyteller,” we called him a Writer. The website toggles between two versions
- [Open Road Auto Group](https://carterhales.com/work/open-road/) - With brand equity and visual identity well established over a decade in business, Open Road Auto Group needed a refreshed, modern look and a visual language that better aligned with where they wanted to take the company over the next five to ten years. Sometimes the best direction is not to abandon your past identity
- [Four Fox Saké](https://carterhales.com/work/four-fox-sake/) - Four Fox Saké is a new ultra-premium sake from Hong Kong-based Distinguished Den Distribution. We were hired to design a visual identity, custom bottle, and website. As a tribute to Inari Okami, the Japanese mythological god of rice, saké, swordsmiths and foxes, we designed a custom crest displaying four foxes guarding the Torii gate, with
- [Vancouver Writers Festival](https://carterhales.com/work/vancouvers-writers-festival/) - With a personal and professional connection to the Vancouver Writers Fest spanning over a decade, we were trusted to develop a new creative platform for the 2017, 2018 & 2019 Festivals. A campaign of illustrations forms a visual foundation expressing a diversity of guest experience and how written and spoken word makes one reimagine their world.
- [Bard on the Beach](https://carterhales.com/work/bard-on-the-beach/) - Established in 1990, Bard on the Beach is one of Canada’s largest not-for-profit professional William Shakespeare festivals. Bard also offers education and training programs for youth, adults, and theatre professionals. We created new branding for Bard that is, of course, Shakespearean-influenced, but that also reflects our research on how the Vancouver theatre organization is viewed
- [TEJA Foods](https://carterhales.com/work/teja-foods/) - Since 1955, TEJA Foods has been one of Western Canada’s largest distributors of high-quality South Asian foods and spices. They hired us to create an inspired visual identity and elevated packaging design to help them expand into nationwide premium channels. South Asian visual culture and current brand perception favoured the existing colour palette. TEJA’s bride,
- [Taymor](https://carterhales.com/work/taymor-branding-packaging/) - Family-owned Taymor designs and manufactures architectural hardware products for single and multi-family residential and hospitality development projects. We rebranded Taymor and redesigned their packaging system and collateral over several touchpoints for an honest and refined look, with clear information architecture, allowing their hardware to shine throughout every application.
- [Moraine Lake Lodge](https://carterhales.com/work/moraine-lake-lodge/) - The architect Arthur Erickson designed Moraine Lake Lodge and its luxurious cabins located in Banff National Park. Every room provides a view of Moraine Lake, the Valley of the Ten Peaks, and the surrounding glaciers of the Rocky Mountains. After years with an operative logo, Moraine Lake Lodge needed a refreshed brand that would appeal
- [Vancouver Pride Society](https://carterhales.com/work/vancouver-pride-society/) - Vancouver Pride Society is a not-for-profit organization that advocates for LGBTQAI2S+ communities while creating inclusive and celebratory events through an intersectional lens. A ten-year-old visual identity mired the organization in its past, failing to reflect an evolution of the Society’s vision and values and its mandate of inclusion for many distinct constituencies. The new VPS
- [Braidwood Tavern](https://carterhales.com/work/braidwood-tavern/) - Whistler’s Sidecut Modern Steakhouse and Bar, located in the Four Seasons Hotel, was renovated and redesigned to incorporate Braidwood Tavern, a new cozy, eclectic, and non-traditional tavern that serves breakfast, lunch, and dinner. We developed a visual identity that harmonizes with the interior created by Box Interior Design. The bar, with its braided wood, is
- [Creative Impact / Impact Investing publication](https://carterhales.com/work/the-design-for-the-common-good/) - Upstart Co-Lab is a New York-based non-profit organization connecting a rising class of impact investors with entrepreneurs and artists in the $800 billion creative economy. In partnership with Mitchell Press and their Design Teams initiative, Creative Impact Impact Investing is a publication exploring five entrepreneurs, two investors, and Upstart Co-Lab’s role as a catalyst of
- [Salvation Army's Nine Stories of Hope](https://carterhales.com/work/salvation-armys-9-stories-of-hope/) - The Salvation Army nourishes, shelters, and clothes nearly two million people across Canada every year. Their largest British Columbia facility, Harbour Light, also helps people in Vancouver’s Downtown Eastside escape addiction. To help replace Harbour Light’s distressed, nearly hundred-year-old buildings, The Capital Campaign Project was created to raise private sector funding for a new nine-storey
- [Holy Cow! Foods](https://carterhales.com/work/holy-cow-foods/) - Holy Cow! makes delicious and healthy 100% plant-based and 50/50 plant-and-meat-blended foods. From both a product and visual identity standpoint, the global alternative meat industry is a sea of sameness. Positioning Holy Cow! as more than just another entrant and helping them stand out required something fresh. We created a visual identity for Holy Cow!
- [Consider—Judy Brooks](https://carterhales.com/work/consider/) - Immersions are in-person, reflective gatherings of artists, designers, photographers, and others, guided by Judy Brooks and centred on self-evolution, impact, and growth. So how do you design that? Consider is an artifact inspired by these immersions that allows everyone to pause, contemplate, and engage in the language, material, and beauty of choice and change. An iterative and
- [Whistler Real Estate Company](https://carterhales.com/work/whistler-real-estate-company/) - For over forty years, Whistler Real Estate Company has been atop the podium for helping people come home to one of the most beautiful places on Earth. With branding that was two decades old, WREC needed a fresh look. We created a new visual identity equal parts workday and après, capturing both WREC’s history in
- [viaSport British Columbia](https://carterhales.com/work/viasport-british-columbia/) - viaSport is a not-for-profit that supports the development of resources for safe and inclusive amateur sport in British Columbia. We refreshed the viaSport brand with an updated look that builds upon brand equity in the existing logo and wordmark. A new colour palette is distinctively West Coast, and typography hits a spectrum of tones from
- [Dalriada](https://carterhales.com/work/dalriada/) - Canadian contract research organization (CRO) Dalriada specializes in small-molecule drug therapies. As an agile and co-located integrated drug discovery partner, Dalriada accelerates the discovery and development of high-value, small-molecule therapeutics from concept to investigational new drug (IND). Dalriada is named for Dal Riata, an early Middle Age Gaelic kingdom whose expanse comprises parts of modern
- [On Strategy Consulting](https://carterhales.com/work/on-strategy-consulting/) - A from-scratch visual identity and an online presence to mirror the focused and distilled approach of one of Canada’s top boutique consulting organizations.
- [Kate Duncan](https://carterhales.com/work/kate-duncan/) - Wood furniture designer and maker Kate Duncan approaches her work with uncompromising respect for the craft. Her seams and joints are created by hand using traditional joinery methods; precision and quality define every piece. So when you do print and digital brand design for Kate, you don’t fuck around.
- [MMUSA](https://carterhales.com/work/mmusa/) - Having successfully developed a global supplements brand for serious body builders, MMUSA decided to create new product lines for endurance athletes. The challenge was to keep true to its brand while appealing to new markets. Our design agency simplified the corporate identity and redesigned the entire packaging system. Carter Hales also designed and developed an
- [Abodian Cabinet Company](https://carterhales.com/work/abodian-cabinet-company/) - Pacific Northwest-based Abodian provides cabinets, flooring, doors, and millwork to the building industry. Founded by builders, Abodian strives to be the supplier they have always wanted to work with. To help Abodian increase its reach in the architectural and design space, we created a brand that reflected their products’ clean lines and modernity. Design aspects
- [viaSport British Columbia Website](https://carterhales.com/work/viasport-british-columbia-website/) - After refreshing viaSport’s visual identity and overall brand, we tackled their website. viaSport’s previous website was loaded with essential but disorganized information. A clunky user experience corrupted the brand experience and belied viaSport’s depth and importance in the British Columbia amateur sport sector. So, we tore it down to build it up. Extensive discovery helped define
- [Whistler Real Estate Company Website](https://carterhales.com/work/whistler-real-estate-company-website/) - After refreshing Whistler Real Estate Company’s visual identity, we designed and developed a captivating and intuitive show-me-the-goods website befitting WREC’s position atop the local real estate market. Site highlights include enhanced functionality for seamless property browsing and relevant search results. Thumbnails and preview functions share vital information without unnecessary navigation. Custom badges and precise area
- [Virgin Hickman](https://carterhales.com/work/virgin-hickman/) - The merger of two law firms, one specializing in civil litigation, the other in family law, into Virgin Hickman created the need for a visual identity and website to reflect the new firm’s business and the personality of its principals. Our articulation of the firm’s tagline, Conviction, Commitment, Compassion, influenced creative direction for the rest
- [Ed White Photographics](https://carterhales.com/work/ed-white-photographics/) - Ed White is a Vancouver-based architectural photographer. A technical master of light who shoots in spare and layered ways, Ed has worked with award-winning architects, interior designers, and developers. He needed a visual identity and website to showcase but stay out of the way of his brilliant photography. Playing off Ed’s name, the concept of
- [LaGuardia Airport](https://carterhales.com/work/laguardia/) - If you’ve clicked onto an airport website, chances are you aren’t there to browse, and you need information quickly. Working once again with Vantage Airport Group, through LaGuardia Gateway Partners, we designed and developed a website for New York’s LaGuardia Airport that is clean, beautiful, and a breeze to navigate. This responsive site transforms into
- [First Majestic Silver Corp](https://carterhales.com/work/first-majestic-silver-corp/) - Our annual report for First Majestic Silver Corporation offers a visual style that celebrates its success with an easy-to-read and confident editorial style.
- [Genuine Guide Gear](https://carterhales.com/work/genuine-guide-gear/) - G3 skis and snowboards explore backcountry all over the world. We designed the tops for twelve models of G3 skis and two snowboards, capturing the characteristics and abilities of all types of skiers and boarders.
- [Dr. Alexandra Carter](https://carterhales.com/work/dr-alexandra-carter/) - Dr. Alexandra Carter is a registered psychologist specializing in assessing children with neurodevelopmental disorders. Her approachability and clarity help countless parents in their child’s development. We designed and developed an easy-to-navigate website that mirrors Dr. Carter’s family-friendly ethos and puts users at ease when searching for help during often stressful situations. We also created a
- [Pink Door Pink Label](https://carterhales.com/work/pink-door-pink-label/) - Our own consumer brand, brought to life in 2007. Pink Door Pink Label is an “everyday simple” line of patterned notecard sets, journals, and notebooks found in bookstores and upscale boutiques worldwide. What began as a test of our design thinking — and a chance to experience first-hand the challenges our manufacturing clients face — ended up winning
- [E2 – Elements Squared](https://carterhales.com/work/e2-elements-squared/) - How do you make science feel upscale and fashion-forward? With a brilliant visual identity, packaging, and collateral like we created for Elements Squared (E2), the hair care industry’s first fully customizable line of shampoos.
- [Giardino by Borghese](https://carterhales.com/work/giardino-by-borghese/) - Evocative packaging is the opening page of a story. In this case, Giardino personal care amenities conjure a lemon-and-basil-scented Italian garden. Colour and form carry us to someplace sensuous.
- [Blubird](https://carterhales.com/work/blubird/) - Blubird is a Vancouver fashion retailer that knows its customers and is always a step ahead of trend. So, creating their brand identity, stationery, packaging, and signage required an unerring grasp of the luxury clothing, accessories, and beauty products that customers crave. Working with such sharp, savvy, and exacting style editors fits us just fine.
- [Art Meets Chocolate](https://carterhales.com/work/art-meets-chocolate/) - Art Meets Chocolate was created by an art-loving chocolatier to fuse artisan chocolate making with the inspired talents of local Vancouver artists while featuring distinct Vancouver and British Columbia neighbourhoods. We designed a master wrap with a die-cut window revealing the profiled art and artist on an insert card. The packaging system allows for dozens
- [LightArt](https://carterhales.com/work/light-art/) - LightArt, a Seattle-based custom light fabrication studio, is an ever-evolving tale of innovation, exploration, and variable creation. In other words, they’re right up our proverbial alley. Needing a design agency to conceptualize and print new trade show collateral, and having seen our work with Interstyle, they called us, and the friendship grew from there. We’ve
- [Coiffur Cat Shampoo](https://carterhales.com/work/coiffur-cat-shampoo/) - From the looks of most cat shampoo brands, you’d think that Mr. Picklebottom loves nothing more than a warm, sudsy dunk in the tub. Truth is, he’d probably like to claw your f*****g eyes out. The packaging we create for Coiffur is fun, entertaining, and includes playful instructions to make bath time less harrowing for
- [Manners & Co.](https://carterhales.com/work/manners-co/) - Manners & Co. specializes in dining and etiquette training for children and adults. When they decided to expand into products to complement their existing courses, we rebranded their visual identity, product design, and packaging. Conveying that training is fun starts with vibrant, energetic packaging. We also created a gender-neutral, non-childish design and illustrations for premium-looking products at
- [Xoxolat](https://carterhales.com/work/xoxolat/) - Vancouver chocolatier XOXOLAT (sho-sho-la) boasts Canada’s largest selection of single-origin chocolate bars plus some wild flavour combinations. Carter Hales designed an elevated packaging system that makes it easier for serious chocolate lovers to find their favourites and bring adventure to discovering new tastes.
- [SeaChange Seafoods](https://carterhales.com/work/seachange-seafoods/) - More than thirty years ago, SeaChange Seafoods invented the category of traveller-friendly packaged smoked salmon. To differentiate them from an immediate swarm of reactionary discount imitators, we rebranded SeaChange with new packaging, point-of-purchase, an e-commerce-enabled website, online advertising, and extensive collateral. (The salmon illustration was created by Haida artist Don Yeoman before our involvement).
- [Pink Door Black Label](https://carterhales.com/work/pink-door-black-label/) - Following the success of our original Pink Door “everyday simple” stationery and notecards, we created a new luxury line to compete in high-end boutique retail. Maniacally uncompromising in design, ingredients, manufacturing, and finished packaging, the new line received many industry awards and extensive press coverage.
- [Liberty Feminine](https://carterhales.com/work/liberty-feminine/) - Liberty Feminine Products delivers organic personal feminine care to your door every month. When they asked us to create a branding and packaging program for millennial women, we devised a unique corrugated box with a youthful and silly design, along with an original and odd story about the elusive Elemoose and an illustrated tongue–in–cheek crest featuring double
- [Raising John](https://carterhales.com/work/raising-john/) - Tasty. Healthy. Easy prep. Affordable. When something is as straightforward as Vancouver-based Raising John’s natural meals and snacks, packaging should let the product be the hero. The packaging system we created also allows the company to scale with additional SKUs and broader distribution, meaning more people can enjoy delicious food based on the recipes John’s
- [Mosaic](https://carterhales.com/work/mosaic/) - Mosaic elevates every day to a place of affordable luxury — while protecting the environment — with amenity dispensers in high-end hotels worldwide. We helped launch Mosaic by developing their brand, website, print collateral, and sales kit.
- [Bulletproof™ Cosmetics](https://carterhales.com/work/bulletproof-cosmetics/) - Look amazing. Feel empowered. Guide those who don’t know where to turn. Bulletproof™ Cosmetics was created to give women a symbol of confidence while looking their best. With various vegan-formulated lipstick shades housed in a custom-designed pendant necklace, Bulletproof lets a growing community of babes wear their power for all to see. Through the Bulletproof™
- [Moon Køl Charcoal Face and Body Bar](https://carterhales.com/work/moon-kol-charcoal-face-and-body-bar/) - The men’s grooming category has gotten predictable, what with all the barbershop motifs and old-timey handcrafted bullshit on the shelves. But charcoal soap that purifies and looks freakin’ otherworldly and makes you wonder where it came from? Well, sometimes only an illustrated astronaut surrounded by flowers will do, sonny boy.
- [Dr. Splash](https://carterhales.com/work/dr-splash/) - Cannonball!!! Dr. Splash is here, and he’s bringin’ the quirk to pool decks and beaches with high quality, fun, and safe inflatable products. As a new brand, Dr. Splash needed a visual identity and packaging platform that thrills, instills trust, and enables growth into retailers across North America. To excite kids, we made Dr. Splash
- [Tinhouse Collaboration Hazy IPA](https://carterhales.com/work/tinhouse-carter-hales/) - CLIENT: We love the entire visual brand identity you’ve developed for us! Why don’t you take this Hazy IPA and design the label however the hell you want? No rules, no questions asked. US: Hold my beer.
- [Art Meets Chocolate feat. Sarah Delaney](https://carterhales.com/work/art-meets-chocolate-feat-sarah-delaney/) - We created special packaging for Vancouver artist Sarah Delaney for Art Meets Chocolate, a showcase of art and chocolate making. The packaging features the work of Delaney, with component colours of the packaging system adjusted to compliment her paintings and the flavours of the chocolate itself. The goal was to fuse the creativity of artisanal
- [Buttwipes](https://carterhales.com/work/buttwipes/) - Andrew Rizkalla has advanced degrees in mechatronics engineering and digital currency, and he’s proven himself an international expert in hedging, trading, and blockchain. So, what’s next for a guy like Andrew? To be the global king of wiping your ass. Everybody poops, but few want to talk about it, let alone have fun with it,
- [Adaptogenics](https://carterhales.com/work/adaptogenics/) - Adaptogenics provides a complete system of easy-to-use functional mushroom products for athletes and other high performers looking for a competitive edge and better health. We launched the Adaptogenics brand with a bold visual identity and plain-language messaging that pop in an industry laden with generic, earthy branding. The packaging shines online, on store shelves, and
- [Rockit Coffee](https://carterhales.com/work/rockit-coffee/) - Rockit Coffee brings a relaxed, retro vibe to the base of Whistler Mountain. With quality coffee, soul-grabbing food, and DJs spinning stacks of wax, Rockit is the soundtrack of Whistler. Geometry meets funk for Rockit’s visual identity, product packaging, and design systems. Taking inspiration from rock n’ roll, flowing parallel lines, and Mexico ‘68, the
- [Nolo](https://carterhales.com/work/nolo/) - Nolo is a no-sugar, low-carb, and keto-friendly chocolate bar. But unlike other snacks for the health-conscious, Nolo is premium and indulgent, with the design aesthetic of high-end fashion and luxury brands. We started with product naming: Nolo is short for no losiento — Spanish for “not sorry” — to convey guilt-free decadence. We then created
- [Fernie Brewing Packs](https://carterhales.com/work/fernie-brewing-packs/) - There’s an old saw in branding that says, “Don’t change your design when the marketing department is tired of it; change it when your accountant is tired of it.” So, in response to perfectly robust sales of some of their best-loved beers, the marketing folks at Fernie Brewing Company did what any responsible creatives would
- [BluMaan](https://carterhales.com/work/blumaan/) - BluMaan hair care and styling products are made in the USA with quality ingredients to suit almost any hair type. Founded by hair influencer and YouTube sensation Joe Andrews, BluMaan works with leading chemists and formulators to keep followers and fans healthy, fresh, and ready for their moment. When BluMaan's original branding started to look
- [KPMG Gin](https://carterhales.com/work/kpmg-gin/) - KPMG is an audit, tax, and advisory services firm with 39 offices worldwide. To contribute to the ocean conservation group Ocean Wise®, KPMG distilled a limited batch of artisanal blue gin to give to clients, influencers, and high-profile executives. Carter Hales created an elegant label system that celebrates the ocean and marine life we are
- [Fernie Brewing Co. LoGO](https://carterhales.com/work/fernie-brewing-logo/) - Ready...set…LoGO! The craft beer market is crowded, so you gotta know your target audience to stand out. LoGO™ is Fernie Brewing Co.’s non-alcohol craft beer that keeps endurance athletes on their feet and rewards them for a day hard-won. We named the product and gave LoGO a visual language that evokes the fun topographic mapping
- [TELUS](https://carterhales.com/work/telus/) - Canadian telecommunications, information technology, health, and security conglomerate TELUS needed standardized packaging for home service, do-it-yourself (DIY), and retail store use worldwide. This complex, two-year-long project involved about a dozen contract manufacturers and other suppliers in pursuit of a single packaging system to satisfy the demands of multiple Telus departments. We recommended specific packaging content,
- [Arts Club Theatre](https://carterhales.com/work/arts-club-theatre/) - Arts Club Theatre is a sixty-year-old professional live theatre company, Vancouver icon, and long-time friend of Carter Hales Design Lab. Our most recent work with ACT features custom-designed and illustrated show graphics honouring memorable performances of seasons past and across all genres. Each show graphic teases out the comedic, dramatic, or romantic storyline.
- [Jouta Performance Group](https://carterhales.com/work/jouta-performance-group/) - Jouta Performance Group is a human resources consultancy offering solutions for growing organizations that don’t yet have in-house HR or who need help in very specific areas of human capital. They needed to tell a better story — digitally and beyond — about what they do and why they’re different. We created a new website,
- [ABLE Development](https://carterhales.com/work/able-development/) - Background ABLE Development Clinic Inc. is a multidisciplinary clinic providing assessment, treatment, and consultation for children and youth experiencing difficulties with their attention, behaviour, learning, and emotions. They are a leader in providing high quality, evidence and values-based services for children, youth, and families with developmental disabilities and mental health difficulties. Challenge and Opportunity ABLE
- [Lynden Pindling International Airport](https://carterhales.com/work/lynden-pindling-international-airport/) - A brand refresh and new website for Vantage Airport Group’s Lynden Pindling International Airport in Nassau, Bahamas. Unable to weasel a trip to the Bahamas, we studied photography of the airport and the country to create a new brand capturing both island style and the shape of the recently redeveloped airport. Custom motifs adorn marketing materials
- [House of Hockey](https://carterhales.com/work/house-of-hockey/) - Hello out there, we’re on the air, it’s Hockey House tonight! Sean Carter thought he’d gone to heaven when marketing, event, and authenticated memorabilia company House of Hockey asked for a contemporary take on Original Six hockey. Think Rocket Richard and Brylcreem™ meet Jaromir Jagr and the Kentucky waterfall. With a visual identity, logo, and
- [Electronic Arts - DRE](https://carterhales.com/work/electronic-arts-dre/) - Interactive entertainment software giant Electronic Arts (EA) asked us to rebrand DRE, an internal department that tests games during development. After establishing brand standards, we applied the brand to business cards, envelopes and notecards, a stand-up banner, and one kick-ass mug.
- [Lori Miles Photography](https://carterhales.com/work/lori-miles-photography/) - Commercial photographers all seem to use a white or light background in their brand. But to meet Lori Miles is to know that her warmth and boldness warrant a more textured identity. Here, a rich brown backdrop lets her portraits shine, while her name gives us a wink. Click!
- [Postle Construction](https://carterhales.com/work/postle-construction/) - Meticulous. Modern. Memorable. Family-owned for more than seven decades, Vancouver-based Postle Construction has earned the admiration of architects and homeowners as one of British Columbia’s premier high-end residential builders and project managers. We updated Postle’s brand with a new typeface and colour palette and designed and developed their website. Our approach was simple: Keep it
- [13 never felt so lucky](https://carterhales.com/work/13-never-felt-so-lucky/) - This year marks a lucky thirteen years of visual identity, packaging, and digital design for client partners worldwide. Much like our designs, no two clients are alike, and we’d like to thank the many organizations—big and small, established and upstart—that have trusted us to put them center-stage during our first baker’s dozen.
- [Mark Bacci](https://carterhales.com/work/mark-bacci/) - Mark is a Canadian writer, director, and producer living with his family in Hawaii. We designed his wordmark and portfolio website. The website, custom-built with WordPress, features a unique but straightforward three-page navigation.
- ["LOGO"](https://carterhales.com/work/logo-the-tv-show-that-almost-was/) - FROM THE NEWS ARCHIVES (2020): CBC renews Dragon's Den for 2020. Carter Hales Design Lab to remain unfamous. There are no famous graphic designers. There are legends within the industry, but for every Sagmeister or Scher there are thousands of designers who, in obscurity, create the logos and album covers and digital and packaging you
- [Uniglobe Travel International](https://carterhales.com/work/uniglobe-travel-international/) - UNIGLOBE looked dated after forty years in business, so, working with Redshift Collective, we created their new brand strategy, blueprint, and visual identity without compromising four decades of brand equity. UNIGLOBE’s new visual identity called for some strong shoulders. It needed to be modern while honouring the company’s history. It had to appeal to small-to-medium

## Members

- [Aaron Bernardi](https://carterhales.com/members/aaron-bernardi/) - He believes the most compelling brands run ass-on-fire from corporate jargon. So, if Aaron is writing for you and you’re hoping for something like, “Our prioritized mandate is a disruptive paradigm shift to better leverage strategic synergies…”—sorry. Your project might call for industry vernacular or technical precision, and Aaron will get you there. But if
- [Natalie Freer](https://carterhales.com/members/natalie-freer/) - Without her steady influence, the studio would crumble. Deadlines would lapse, email subject lines would erupt in exclamation marks, and someone would reheat fish in the microwave. Natalie brings ideas to life. Clients benefit from her decade-plus of experience in marketing, production, sales, and event management across branding agencies, in-house teams, and consulting. She helps
- [Tavis Yeung](https://carterhales.com/members/tavis-yeung/) - Until then, we have Tavis. Tavis brings digital strategy to small-and-scrappy and enterprise-level businesses that refuse to be boring. He makes digital and AI un-scary and, for decades, has turned business problems into solutions that pop. Before joining Carter Hales, Tavis spent over 25 years with a U.S.-based Fortune 500 organization, transforming its technology and
- [Michaela Carter](https://carterhales.com/members/michaela-carter/) - She is a core creative contributor for clients across multiple sectors and touches nearly every project in the studio. A graduate of the Wilson School of Design at Kwantlen Polytechnic University with a diploma in fashion marketing and a Bachelor of Design, Michaela further honed her craft in Denmark at VIA University College. She is
- [Sherry Jang](https://carterhales.com/members/sherry-jang/) - Her portfolio spans global travel, healthcare, retail, and hospitality, and her illustrations have appeared in major retailers including Crate & Barrel, Simons, and Stonewall Kitchen. Sherry’s work includes leading visual identity development for Bard on the Beach; designing Capilano Suspension Bridge Park’s Rainforest Explorers family of characters; illustrations for Arts Club Theatre and the Vancouver
- [Alan Chao](https://carterhales.com/members/alan-chao/) - He has crafted hundreds of websites that generate thousands of impressions every day for Carter Hales clients, including Vantage Airport Group, LaGuardia Airport, Lynden Pindling International Airport, and JOEY Restaurants. Alan’s work is characterized by engaging elements that make each site unique, and by simplified user interfaces that allow clients to easily update their content.
- [Andrew Schick](https://carterhales.com/members/andrew-schick/) - He is known for editorial layouts that combine illustration with bold, expressive typography and for transforming brand elements into cohesive visual identities, websites, and packaging. A dreamer, philosopher, and skater, Andrew’s polyphonous muses include vintage comic books, the surf-and-punk-steeped drawings of Raymond Pettibon, the fiction of Haruki Murakami, and the conceptual symbiosis of Robert Rauschenberg.
- [Jenny Duncan](https://carterhales.com/members/jenny-duncan/) - Much of it as a senior corporate executive team member. She has shaped multiple strategic plans—building KPIs, reporting frameworks, and cross-functional alignment—while overseeing communications, marketing, brand, community engagement, and stakeholder and partner relationships. As Vancouver International Airport’s (YVR) first head of innovation, Jenny advanced product-commercialization opportunities and strengthened the organization’s internal innovation culture. Jenny has
- [Stuart Freer](https://carterhales.com/members/stuart-freer/) - He has supported the growth of two world-class design agencies and guided complex, multi-stakeholder projects with partners around the globe. Stuart has led marketing initiatives for some of British Columbia’s most prominent organizations, including Vancouver International Airport (YVR), BC Place, BCLC, the Land Title and Survey Authority (LTSA), TransLink, and BC Hydro. His portfolio spans
- [Sean Carter](https://carterhales.com/members/sean-carter/) - After graduation, Sean launched his career by founding his first agency, Design Wise Graphic Communications, working with Mandarin Hotels, Delta Hotels, the Wickaninnish Inn, and Blue Mountain Vineyards. In 1996, Sean co-founded Hangar 18 Creative Group, which became BC’s largest independent design agency and was named to Business in Vancouver’s list of the province’s 100

## Testimonials

- [Neil Hosie](https://carterhales.com/testimonials/neil-hosie/) - "You guys have created something truly spectacular – iconic – a complete and genuine work of art – you are gentlemen, gurus and geniuses. From the logo to the chrome to the swords to the light – there is not a bottle on earth that can hold a flame. Bathe in the wonder of your
- [Hal Wake](https://carterhales.com/testimonials/hal-wake/) - "Working with the branding agency team at Carter Hales is like solving a problem with a really good friend who is also supremely talented, original and inspired. What I have enjoyed the most is the process of arriving at a design, (imagine enjoying a process!). It is a conversation in the best sense of the
- [Charles McDiarmid](https://carterhales.com/testimonials/charles-mcdiarmid/) - "Back in 1995 when the Wickaninnish Inn was in its infancy—before ground was even broken—Sean Carter created our original voice through branding, imagery and consistent attention to detail, perfectly reflecting our vision for the Inn. Through the years we have evolved together and to this day continue to enjoy a warm and productive partnership with

## Services

- [Data & Insights](https://carterhales.com/service/data-insights/)
- [Strategy](https://carterhales.com/service/strategy/) - Excerpt this is CHDL blurb for Strategy as a Service
- [Design](https://carterhales.com/service/design/)
- [Brand](https://carterhales.com/service/brand/)
- [Digital](https://carterhales.com/service/digital/)
- [Marketing](https://carterhales.com/service/marketing/)

## Categories

- [news](https://carterhales.com/category/news/)
- [article](https://carterhales.com/category/article/)
- [strategy](https://carterhales.com/category/thought-leadership/strategy/)
- [events](https://carterhales.com/category/events/)
- [thought leadership](https://carterhales.com/category/thought-leadership/)

## Tags

- [Expanding Team](https://carterhales.com/tag/expanding-team/)
- [Whats Next](https://carterhales.com/tag/whats-next/)
- [AI](https://carterhales.com/tag/ai/)
- [Competitive Analysis](https://carterhales.com/tag/competitive-analysis/)
- [Design](https://carterhales.com/tag/design/)
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- [CHDL C.C.](https://carterhales.com/tag/chdl-c-c/)
- [Events](https://carterhales.com/tag/events/)
- [Cycling](https://carterhales.com/tag/cycling/)
- [Growth](https://carterhales.com/tag/growth/)

## Services

- [Visual Identity](https://carterhales.com/project-tag/visual-identity/)
- [Brand Identity](https://carterhales.com/project-tag/brand-identity/)
- [Digital Design](https://carterhales.com/project-tag/digital-design/)
- [Social Media Design](https://carterhales.com/project-tag/social-media-design/)
- [Creating D-List Celebrities](https://carterhales.com/project-tag/creating-d-list-celebrities/)
- [Environmental Design](https://carterhales.com/project-tag/environmental-design/)
- [Logo Design](https://carterhales.com/project-tag/logo-design/)
- [Label Design](https://carterhales.com/project-tag/label-design/)
- [Naming](https://carterhales.com/project-tag/naming/)
- [Packaging Design](https://carterhales.com/project-tag/packaging-design/)
- [Illustration](https://carterhales.com/project-tag/illustration/)
- [Tradeshow Design](https://carterhales.com/project-tag/trade-shows/)
- [Graphic standards](https://carterhales.com/project-tag/graphic-standards/)
- [Branding](https://carterhales.com/project-tag/branding/)
- [Signage](https://carterhales.com/project-tag/signage/)
- [Copywriting](https://carterhales.com/project-tag/copywriting/)
- [Editorial Design](https://carterhales.com/project-tag/editorial-design/)
- [Photography](https://carterhales.com/project-tag/photography/)
- [Beer Drinking](https://carterhales.com/project-tag/beer-drinking/)
- [Advertising Campaign](https://carterhales.com/project-tag/advertising-campaign/)
- [Creative Strategy](https://carterhales.com/project-tag/creative-strategy/)
- [Annual Report Design](https://carterhales.com/project-tag/annual-report/)
- [Marketing](https://carterhales.com/project-tag/marketing/)
- [Wayfinding](https://carterhales.com/project-tag/wayfinding/)
- [Livery](https://carterhales.com/project-tag/livery/)
- [Website Design and Development](https://carterhales.com/project-tag/website-design-and-development/)

## Types

- [Branding](https://carterhales.com/type/branding/)
- [Packaging](https://carterhales.com/type/packaging/)
- [Websites](https://carterhales.com/type/websites/)
- [Case Study](https://carterhales.com/type/case-study/)
- [Design](https://carterhales.com/type/design/)
- [Digital](https://carterhales.com/type/digital/)
- [Marketing](https://carterhales.com/type/marketing/)
- [Data & Insights](https://carterhales.com/type/data-and-insights/)
- [Strategy](https://carterhales.com/type/strategy/)