Centre for Drug Research and Development
Entering its second decade, and a new and exciting phase in its evolution, The Centre for Drug Research and Development (CDRD) tasked Carter Hales to refresh their visual identity to better reflect their acknowledged strengths.
Working closely with the CDRD team, we channeled the organisation’s vision, mission and values to create a bold and contemporary visual identity that was implemented across everything from their logo and stationery to signage and printed materials.
The distinctive, bold and energetic brandmark is a visual representation of the values that drive CDRD. It communicates the organization’s emphasis on collaboration, openness and innovation, capturing the personality of the brand.
The visual identity system uses bold messaging, typographic clarity and photography that showcases their people and environment.
Our extensive work has transformed the CDRD brand and achieved real standout in the biotech sector.
About the client
CDRD is a global bridge that translates discoveries into innovative therapeutic products and improved health outcomes. In collaboration with their partners, they identify and advance promising discoveries & transform them into validated investments – all while uniquely training the next generation of highly-qualified personnel to drive the development of the innovations of tomorrow.