Four Fox Saké

An ultra premium saké in a class of its own.

Four Fox Saké

Distinguished Den Distribution entrusted Carter Hales with the task of designing a visual identity, website and custom bottle to match its new ultra-premium saké named Four Fox Saké.

As a tribute to Inari Okami, who in Japanese mythology is the god of rice, saké, swordsmiths and foxes, we designed a custom crest displaying four foxes guarding the Torii gate with snowfall overhead and rice fields at their feet.

The bottle we designed pays homage to the ancient swordsmiths, to whom Inari was god, with swords elegantly embossed in the profile. Its chrome finish, combined with its wooden cap, suggests a modern take on an ancient classic.

Illustrations by: Jeff Burgess

Bottle photography: John Sherlock

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Bottle Design



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