—An experiment gone right.
Combining strikingly original design, with relentless focus on your success, to create a potent elixir for your brand.
What we do
We propel your businesses forward through inspired design. We create brilliant and beautiful brand identities, packaging systems, websites, and environments that illuminate the unique spirit of your brand.
We work across industry categories, borders and cultures, with ambitious leaders and entrepreneurs who choose to invest in design expertise in order to achieve a tangible business advantage. We know that the purpose of our work is to drive results.
How we work
We move at pace with well-organized processes, and without shortcuts or guessswork. Through careful listening and vigorous discussion, we learn how you think, what you value and how you need your brand to evolve. We study your business context and the mindset of your customers. Then we translate those insights into vivid design solutions. When we present the work, you’ll feel deeply understood. We incorporate your feedback and refine the work with meticulous attention to detail, so that it satisfies at every level, in all media, now and tomorrow.
Who we are
Carter Hales is an extravagantly talented interdisciplinary team of designers, strategic thinkers, creative explorers, and communicators based in Vancouver. Infused with the aesthetic sensibility of Principal and Design Director Sean Carter, the Lab’s culture embraces diverse perspectives, styles and influences. Endlessly curious, creatively dexterous, and prolific, we respond to complex challenges with bold, innovative ideas. We’re obsessive about exceeding your expectations with work that is either stunning, or phenomenal.
Our belief and values
The undesigned life is not worth living. Great design elevates brands. Poor design impairs them. So we design as if everything depends on it—we design for greatness.
We value collaboration, honesty, trust and self-awareness, in an atmosphere of high confidence and low ego. The way we think, work and interact is open source.
Balancing our maniacal passion for exceptional design, with our compulsive focus on our clients’ success, is a challenge.
—It’s also what makes us different.
SALT LAKE CITY
Partial client list
Bard on the Beach
Beedie School of Business – SFU
Box Interior Design
British Columbia Lottery Corporation
Canadian Mental Health Association
Canucks Autism Network
Centre for Drug Research and Development
City of Vancouver
Coast Mental Health
College of Pharmacists of BC
First Majestic Silver Corp.
Four Fox Saké
Genuine Guide Gear
JOEY Restaurant Group
Justice Institute of British Columbia
Land Title and Survey Authority of BC
Liberty Personal Care
Lynden Pindling International Airport
Muscle Marketing USA
National Public Relations
On Strategy Consulting
Place des Arts
Port Authority of NY and NJ
Quail’s Gate Winery
Richards Buell Sutton LLP
St Helena Government
Stanley Asset Management
Taymor Industries Ltd.
The Next Institute Inc.
Transferra Nanosciences Inc.
Vancouver Board of Parks and Recreation
Vancouver Convention Centre
Vancouver International Maritime Centre
Vancouver Writer’s Fest
Vantage Airport Group Ltd.
World Duty Free Group
YVR – Vancouver Airport Authority
We measure success by delivering tangible business value for our clients. Winning prestigious design awards is a nice bonus.
—Industry recognition reflects our commitment to producing fresh, elegant solutions that rise above the crowd.
THE ONE SHOW / DESIGN
LUERZERS ARCHIVE – PERMANENT COLLECTION
THE DIELINE AWARDS
NEW YORK FESTIVALS
CRANES INTERNATIONAL LETTERHEAD COMPETITION
HOW MAGAZINE INTERNATIONAL DESIGN COMPETITION
GRAPHIS – DESIGN ANNUAL
GRAPHIS – BRANDING ANNUAL
GRAPHIS – POSTER ANNUAL
GRAPHIS – BROCHURES ANNUAL
GRAPHIS – LETTERHEAD ANNUAL
German Design Award Nomination
ISLAND PAPER CRAFT
GILBERT GRAPHIC GREATNESS
WEST COAST ART DIRECTORS
What our clients will tell you
“Working with Carter Hales is liking solving a problem with a really good friend who is also supremely talented, original and inspired. What I have enjoyed the most is the process of arriving at a design, (imagine enjoying a process!). It is a conversation in the best sense of the word, questions leading to ideas, more examination and deeper questions about what you want to say and how to say it visually. I love their work and equally as important, I love working with them.”
Former Artistic Director
Vancouver Writers Festival
“You guys have created something truly spectacular – iconic – a complete and genuine work of art – you are gentlemen, gurus and genius. From the logo to the chrome to the swords to the light – there is not a bottle on earth that can hold a flame. Bathe in the wonder of your creation, bask in its glory for you have made the world more beautiful. I hope the fucking saké doesn’t taste like piss.”
Four Fox Saké
“Back in 1995 when the Wickaninnish Inn was in its infancy – before ground was even broken – Sean Carter created our original voice through branding, imagery and consistent attention to detail perfectly reflecting our vision for the Inn. Through the years we have evolved together and to this day continue to enjoy a warm and productive partnership with Sean through the Carter Hales team. Carter Hales has kept us “On Pointe”, ensuring our external voice matches who we are and what we offer beautifully, in a way that resonates with our guests. We’ve observed many milestones with Sean and Carter Hales, and we look forward to many more celebrating “Rustic Elegance on Nature’s Edge”.
“In addition to producing a fantastic graphic and web design, the Carter Hales team went above and beyond expectations when it came to project management, communication and responsiveness. Carter Hales delivered exactly what they promised–and more–while adhering to a tight timeline and budget. We felt that we were not just a ‘client’ during this project, but a partner. Carter Hales was just as invested and pleased with the outcome of this project as we were, and the results truly speak for themselves.”
Former Senior Director, Communications & Marketing
Vantage Airport Group
“BC Place has been working with Carter Hales Design Lab since 2013. We have worked on many projects together, with our recent focus being on branding our concession program, including the Thirsty Pigeon. I am continually impressed with the high standards of their strategic thinking and design solutions, as well as their focus on us, the client. They bring passion, excellence and expertise to their work. I can wholeheartedly recommend Carter Hales to organizations seeking outstanding design solutions.”
Director of Marketing & Communications
BC Place Stadium
“Genome BC has been working with the staff of Carter Hales Design Lab since 2014. In that time, they have designed and developed our Annual Reports (both print and online versions), print and digital collateral and advertising. We have found Carter Hales to be a great partner, committed to excellence in both creative and project execution. They listen well and offer new ideas and approaches where applicable. Overall, our experience has been very positive and I am pleased to recommend them. “
Vice President, Communications & Education