Aaron wants you to say no jargon and corporate clichés and instead sound human. So, if he is writing for you, and you hope he’ll come up with something like, “Our prioritized mandate is to strategically leverage complementary synergies that maximize operational efficiency and enhance value-add opportunities to proactively move the needle toward an exponential share of discretionary wallet,” well, sorry.
As a kid, Aaron ran with scissors. Today, you turn your back on him for a minute, and he’ll brazenly split an infinitive or end a sentence with a preposition at.
Aaron has worked with everyone from scrappy start-ups to the Fortune 50 and loves companies that aren’t afraid to be interesting. He recently provided the words for a CHDL-designed book exploring impact investing and entrepreneurs who make the world better through design. Plus, his writing is on, like, beer cans and bum wipes.
Aaron is a father, husband, and yesteryear athlete. He digs Leica cameras and Elmore Leonard novels and is on a quest to visit every park in Major League Baseball.