Aaron has worked for over twenty years with everyone from scrappy start-ups to the Fortune 50.
Aaron has worked for over twenty years with everyone from scrappy start-ups to the Fortune 50.
He believes the most compelling brands run ass-on-fire from corporate jargon.
So, if Aaron is writing for you and you’re hoping for something like, “Our prioritized mandate is a disruptive paradigm shift to better leverage strategic synergies…”—sorry.
Your project might call for industry vernacular or technical precision, and Aaron will get you there. But if your audience doesn’t understand or trust you, nothing else matters.
His literary icons include Joan Didion, Thomas McGuane, Jim Harrison, Elmore Leonard, and the rom-coms of Cormac McCarthy.
Aaron is easy to work with—until you say utilize or win-win.
Aaron is a father, husband, and mid-pack endurance athlete who won’t join the CHDL Friday club ride if breath fogs a window, and whose primary race goal is to beat the broom wagon to a finish line pint.