Aaron Bernardi (Writer)
Aaron Bernardi is a freelance copy and business writer who wants people to cut the bullshit and say no to jargon and corporate clichés.
The naming, visual identity, website, and printed collateral we produced are equally to-the-point. We didn’t call Aaron a “freelance storyteller,” we called him a Writer. The website toggles between two versions of copy, and an animated writing paper gif crumples to capture the frustration of writing and editing. RGB R0 G132 B203 and HEX #0084CB, or, as Aaron would call it, bright blue, adds a pop of surprise to an otherwise grey and black visual identity, and the crumpled paper shows up again as the background for stationery.