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An audit of brand touchpoints for Allteck, North America’s largest provider of infrastructure services for the electric power, oil, and gas industries, revealed an inconsistent and antiquated visual identity that didn’t reflect the company’s industry specialization and attention to safety. Carter Hales developed an identity around the bold “A,” lightning bolt, and red colour Allteck is already known for. This allowed Allteck to maintain its brand equity and reputation for hard work and dependability, but with a refreshed image.

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