Bard on the Beach
Established in 1990, Bard on the Beach is one of Canada’s largest not-for-profit professional William Shakespeare festivals. Bard also offers education and training programs for youth, adults, and theatre professionals.
We created new branding for Bard that is, of course, Shakespearean-influenced, but that also reflects our research on how the Vancouver theatre organization is viewed and valued locally. Our refreshed look for Bard’s summer festival and its year-round educational division included a new logo, sub-logos, seasonal materials, and changes to their website and social media. Central to the design concept is a silhouette representing Bard’s iconic theatre tents, evoking the unique experience of being in a spectacular mountainous environment while moving seamlessly from inside to outside spaces and socializing during outstanding live events.
DIGITAL & PRINT CAMPAIGN