BC Place engaged us to redesign their entire concession program with a new name, brand, signage, surface graphics, and packaging.
As British Columbia’s premier venue for live events, BC Place strives to make every aspect of the guest experience memorable and first class. In 2014, BC Place identified the need to provide a better and more value-added food and beverage experience for their guests. They brought our branding agency on board to re-brand their entire concession program, which included not only naming and branding, but development signage, surface graphics and packaging. To date, we have helped relaunch or launch seven unique brands, including craft beer at the Thirsty Pigeon and authentic street food at Boom! Kitchen.
Photography Art Direction