In 2014, B.C. Place, British Columbia’s premier venue for live events, identified the need for a better food and beverage experience for guests. We re-branded their entire concession program with new naming and a refreshed visual identity that included signage, surface graphics, and packaging. Since then, we’ve helped launch or relaunch seven unique brands, including craft beer at the Thirsty Pigeon and authentic street food at Boom! Kitchen.
Photography Art Direction