BluMaan
BluMaan hair care and styling products are made in the USA with quality ingredients to suit almost any hair type. Founded by hair influencer and YouTube sensation Joe Andrews, BluMaan works with leading chemists and formulators to keep followers and fans healthy, fresh, and ready for their moment.
When BluMaan’s original branding started to look a little unkempt, we recaptured the sophistication of its meticulous target audience while preserving the brand’s accessibility.
BluMaan’s reimagined visual identity includes expressive colours at the heart of the system and a bold and confident wordmark and logomark inspired by the iconic black comb for use across any visual application.
A new packaging system for the core product line marries simple and architectural forms. With the logo debossed on the bottom of the package and embossed on top, each box fits squarely on the other for a unique brand integration and seamless retail setup.
Custom packaging design and motifs were also developed for non-styling products.
Our Services
VISUAL IDENTITY
LOGO DESIGN
PACKAGING SYSTEM
BRAND AND PACKAGING STANDARDS