Whistler’s Sidecut Modern Steakhouse and Bar, located in the Four Seasons Hotel, was renovated and redesigned to incorporate Braidwood Tavern, a new cozy, eclectic, and non-traditional tavern that serves breakfast, lunch, and dinner.

We developed a visual identity that harmonizes with the interior created by Box Interior Design. The bar, with its braided wood, is the focal architectural element. The visual identity needed to position Braidwood as a stand-alone establishment that just happened to be in the Four Seasons. Kinda like if your Uncle Bruce built a cabin inside a five-star hotel. And, like your well-read, cocktail-loving uncle, Braidwood Tavern is smart but approachable and unpretentious.

The visual identity included a logo, wordmark, colour palette, and motifs for signage, menus, postcards, coasters, and napkins. We even designed a beer paddle that holds fifteen glasses!