CDm2 Lightworks

Our branding agency  designed a clean and singular identity focused on distinguishing CDm2 Lightworks as a top leader in the industry. Combining the idea of illumination and urban environmental space, we wanted to create a new bold visual language showing how their audience engages and connects with light.

The identity also applies a practical and structural consideration; it is very spatially aware, playing with colour and form in almost every application. For example, CDm2 offers six industry-related sectors that are purposely colour-coded and we use those effectively on various collateral. Also, on the business cards, and future print material, we are able to communicate this idea using a single unique fold.

Once we established the brand, the challenge became to translate this unique visual language onto the website. Using bold colours & photography, and contrasting it with a stark, simple and modern design, we created a striking but easy to explore website with a focus on the market sectors. Also, using sans serif typefaces, we created a practical and professional typographic system.


about the client

CDm2 Lightworks is a leader in delivering innovative, fully integrated, cost-effective and sustainable lighting solutions to their specification, construction and end-user customers – whether local or global.

Our Services




Convinced? Contact Us Need More Proof? View More Projects

Subscribe To Our Lab Report

Carter Hales Design Lab Inc. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.