Our branding agency designed a clean and singular identity focused on distinguishing CDm2 Lightworks as a top leader in the industry. Combining the idea of illumination and urban environmental space, we wanted to create a new bold visual language showing how their audience engages and connects with light.
The identity also applies a practical and structural consideration; it is very spatially aware, playing with colour and form in almost every application. For example, CDm2 offers six industry-related sectors that are purposely colour-coded and we use those effectively on various collateral. Also, on the business cards, and future print material, we are able to communicate this idea using a single unique fold.
Once we established the brand, the challenge became to translate this unique visual language onto the website. Using bold colours & photography, and contrasting it with a stark, simple and modern design, we created a striking but easy to explore website with a focus on the market sectors. Also, using sans serif typefaces, we created a practical and professional typographic system.
about the client
CDm2 Lightworks is a leader in delivering innovative, fully integrated, cost-effective and sustainable lighting solutions to their specification, construction and end-user customers – whether local or global.