CDm2 Lightworks delivers fully integrated and sustainable lighting solutions to customers worldwide. We designed a clean and singular identity for them, combining the elements of illumination and urban environmental space to create a bold visual language of how people engage with light.
The identity is practical and structural; it is spatially aware, playing with colour and form in almost every application. Colour coding for CDm2’s six industry sectors applies to appropriate collateral, and business cards and future print materials are single-fold. The visual language extends to the website. With bold colours and photography, and a stark, modern design, the website is striking and easy to explore, focusing on market sectors. Sans serif typefaces make for practical and professional typography.