“Just make sure it includes a tree.”
Creatives love being told how to design. Honest. So, when Seattle-based architecture and construction firm Collaborative Companies insisted on an arboreal visual identity, we were happy to oblige. We created a tree-inspired logomark to illustrate the mutually dependent elements of a strong foundation and inspired beauty in the built environment. The new identity was applied to an elegant and intuitive website to move the brand into digital.