Cannonball!!! Dr. Splash is here, and he’s bringin’ the quirk to pool decks and beaches with high quality, fun, and safe inflatable products. As a new brand, Dr. Splash needed a visual identity and packaging platform that thrills, instills trust, and enables growth into retailers across North America.
To excite kids, we made Dr. Splash a young, mad-scientist inventor of strange and fun inflatable toys. His six aquatic friends declare “Dr. Splash Approved” on packaging with stickers placed seamlessly within the bubble pattern behind the product. Depending on your spin, the wordmark appears as a puddle (pool), a puff of air (inflatability), or a thought bubble (the Doctor’s imagination). A limited colour palette, generous white space, and restrained typography let the product be the hero. The simplified system also anticipates a variety of shapes and sizes.