Eos Lightmedia specializes in interactive media, audiovisual, and control systems, blurring the line between digital and physical space for immersive experiences that amaze.
We re-branded the company with a holistic visual identity system around their existing wordmark. Dynamic gradients mimic the effect of theatrical light and use opacities of cyan, magenta, and yellow to maintain colour and vibrancy in printed touchpoints. New typography and layout standards use Karla Sans as the primary typeface for boldness and subtle yet quirky letterforms. The result feels futuristic but with personality. The wordmark is placed in the gradient’s transition from colour to light, giving the illusion that the mark is glowing. Flexible presentation templates for the sales team combine the Karla Sans typeface, a minimal grid, and stunning motifs for a suite of tools that is sophisticated yet intuitive enough for the team to modify as needed.