Eos Lightmedia

Background:

Eos Lightmedia is an industry leader in specialized interactive media, audiovisual, and control systems. Architects, designers, and builders trust Eos Lightmedia to blur the lines between digital and physical space for immersive experiences that amaze audiences around the world.

challlenge + Opportunity:

Faced with ever-increasing competition from large international firms, Eos Lightmedia’s brand identity — from messaging to visuals — needs to reflect their status as a leader in the convergence of technology, design, construction, and storytelling.

We re-branded the company, including creating a holistic visual identity system, notably around the existing Eos Lightmedia wordmark.

Solution:

We developed a series of dynamic gradients, as part of the core visual identity system, to mimic the effect of expressive, theatrical light. The gradients use varying opacities of pure cyan, magenta, and yellow to ensure that printed touchpoints maintain colour and vibrancy.

We also set new typography and layout standards. Karla Sans was selected as the principal typeface for its modern boldness and subtle yet quirky letterforms. The result feels future-facing and relevant, but with personality.

The Eos Lightmedia wordmark is placed in the gradient’s transition from colour to light, which gives the illusion that the mark itself is glowing.

We also designed a series of flexible presentation templates for the Eos Lightmedia sales team. The new decks combine the Karla Sans typeface, a minimal grid, and a stunning set of motifs for a suite of of communication tools that is sophisticated yet intuitive enough for Eos’ Lightmedia’s team to update as needed.

Our Services

BRAND IDENTITY

PRINT DESIGN

ART DIRECTION

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