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Fernie Brewing Packs

There’s an old saw in branding that says, “Don’t change your design when the marketing department is tired of it; change it when your accountant is tired of it.”

So, in response to perfectly robust sales of some of their best-loved beers, the marketing folks at Fernie Brewing Company did what any responsible creatives would do: They found enough rope and duct tape to secure their bean counter to a metal chair and called on us to help them break stuff.

Concerned their Craft Collection, Hop Trick, and Tackle Box brews were — commercial success notwithstanding — looking a little tired, FBC asked us to inject new ka-pow! into their packaging while preserving shelf presence and proven brand recognition. Keeping core elements of success for all three beers intact, our new pack designs meet the challenge of ensuring the visibility of relevant information regardless of how cases are stacked.

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Packaging Design

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