Four Fox Saké
Distinguished Den Distribution entrusted Carter Hales with the task of designing a visual identity, website and custom bottle to match its new ultra-premium saké named Four Fox Saké.
As a tribute to Inari Okami, who in Japanese mythology is the god of rice, saké, swordsmiths and foxes, we designed a custom crest displaying four foxes guarding the Torii gate with snowfall overhead and rice fields at their feet.
The bottle we designed pays homage to the ancient swordsmiths, to whom Inari was god, with swords elegantly embossed in the profile. Its chrome finish, combined with its wooden cap, suggests a modern take on an ancient classic.
Once the bottle was finished, we moved on to the web design component. We created a one-page site that succinctly told the story, while incorporating subtle movement and showcasing the beauty of the bottle.