Holy Cow! Foods
Holy Cow! makes delicious and healthy 100% plant-based and 50/50 plant-and-meat-blended foods. From both a product and visual identity standpoint, the global alternative meat industry is a sea of sameness. Positioning Holy Cow! as more than just another entrant and helping them stand out required something fresh.
We created a visual identity for Holy Cow! that is fun, bright, and playful. Consumer packaging transcends a safe middle-ground aesthetic with bursts of colour and a design smile in the form of a cow pattern backdrop that is quirky, comforting, and casual. Typography is bold and approachable.