About Contact

Holy Cow! Foods

Holy Cow! makes delicious and healthy 100% plant-based and 50/50 plant-and-meat-blended foods. From both a product and visual identity standpoint, the global alternative meat industry is a sea of sameness. Positioning Holy Cow! as more than just another entrant and helping them stand out required something fresh.

We created a visual identity for Holy Cow! that is fun, bright, and playful. Consumer packaging transcends a safe middle-ground aesthetic with bursts of colour and a design smile in the form of a cow pattern backdrop that is quirky, comforting, and casual. Typography is bold and approachable.


Our Services






Holy Cow! logo

Holy Cow! logo and tagline

Holy Cow! French logo and tagline

Holy Cow! branding

Holy Cow! group packaging photograph

Holy Cow! packaging, shipping box

Holy Cow! group packaging photograph

Holy Cow! branded packaging

Holy Cow! branded packaging

Holy Cow! branded packaging

Holy Cow! branded packaging
Convinced? Contact Us Need More Proof? View More Projects

Subscribe To Our Lab Report

Carter Hales Design Lab Inc. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at studio@carterhales.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.