Hello out there, we’re on the air, it’s Hockey House tonight! Sean Carter thought he’d gone to heaven when marketing, event, and authenticated memorabilia company House of Hockey asked for a contemporary take on Original Six hockey. Think Rocket Richard and Brylcreem™ meet Jaromir Jagr and the Kentucky waterfall.

With a visual identity, logo, and website, Sean and HOH created an instantly classic brand, with echoes of helmet-free, straight blade hockey and the spectre of a six-team past. The new, modern website is as clean as first-period ice and focuses on content and products so that HOH can stand out from the minor leagues of memorabilia. A custom typeface evokes 1972, and custom illustrations represent different product lines.