House of Hockey
Carter Hales was tasked with creating an identity that called back to the Original Six hockey teams, but one with it’s own distinct personality that reflected the current state of hockey.
Sean, our Director of Design, made this a passion project for himself. He’s been a lifelong hockey fan and has always wanted to work on a hockey project. He worked closely with the client and created a brand that was instantly iconic and all hockey; echoes of the Original Six teams are apparent, and the custom typeface was designed to be a slight reference to the classic 1972 Summit Series with Russia vs. Canada.
The website was designed and developed to stand out from the memorabilia competition; it was kept clean, stark and modern and put the focus on the products and the content. Custom illustrations were also designed to represent all the different lines of product.
ABOUT THE CLIENT
HOH House of Hockey Inc. is a sports marketing and memorabilia company based in Greater Vancouver, with an exclusive focus on the game of hockey. The company’s objective is to connect passionate hockey fans around the world to their favourite players and teams. They manufacture, distribute and sell high quality and authenticated hockey memorabilia, as well as create interactive and experiential events for fans in Canada.
Brand Identity Design