House of Hockey
Hello out there, we’re on the air, it’s Hockey House tonight! Sean Carter thought he’d gone to heaven when marketing, event, and authenticated memorabilia company House of Hockey asked for a contemporary take on Original Six hockey. Think Rocket Richard and Brylcreem™ meet Jaromir Jagr and the Kentucky waterfall.
With a visual identity, logo, and website, Sean and HOH created an instantly classic brand, with echoes of helmet-free, straight blade hockey and the spectre of a six-team past. The new, modern website is as clean as first-period ice and focuses on content and products so that HOH can stand out from the minor leagues of memorabilia. A custom typeface evokes 1972, and custom illustrations represent different product lines.
Brand Identity Design