The Invictus Games offer a recovery pathway — through sport — for wounded, injured, and sick servicemen and women. Their mission is to inspire international communities through the power of the unconquered human spirit.

CHDL partnered with The Invictus Games for over a year to update and standardize its brand platform and the Vancouver and Whistler Games visual identity.

The original identity was created by artists from each of the host First Nations: Levi Nelson (Lil’wat), Mack Paul (Musqueam), Ray Natraoro (Squamish), Olivia George (Tsleil-Waututh), and Greg Durrell (Tomorrow Creative Services)

CHDL developed a scalable design for easy adaptation and use by many Games suppliers. Our work informs a comprehensive suite of materials we created to convey the Games’ power and prestige across multiple touchpoints:

A new website. Event medals in partnership with Levi Nelson. Invictus Village and wayfinding systems. Marketing materials and a digital advertising campaign to promote opening and closing ceremonies, community engagement, and watch parties. A merchandise store. Offline documentation templates and a design elements toolkit for future applications.

The result is a compelling identity imbued with connection, emotion, and ambassadorship.