KPMG is an audit, tax, and advisory services firm with 39 offices worldwide. To contribute to the ocean conservation group Ocean Wise®, KPMG distilled a limited batch of artisanal blue gin to give to clients, influencers, and high-profile executives. Carter Hales created an elegant label system that celebrates the ocean and marine life we are responsible for protecting. Combining 1920s-inspired typography and framing from gin’s golden era with finely etched illustrations of local marine life, we cut the label intentionally narrow to display as much of the bright blue beverage as possible.