Moon Køl Charcoal Face and Body Bar

We saw an opportunity to have some fun with men’s grooming products, a category that had become predictable with tiresome ‘barbershop’ motifs. Charcoal soap has purifying characteristics and an otherworldly appearance, making you wonder where, exactly, it might have come from? The illustrated astronaut surrounded by flowers was just the touch to cut through the retail clutter and engage consumers.

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