Open Road Auto Group

Open Road had built equity in its name and visual identity over 12 years. Our brand design company was tasked with modernizing and refreshing the existing visual identity and visual language to better align with the brand and their aspirational goals for the next five to 10 years. The challenge of working with and respecting an existing brand is something we embrace. Often times, you don’t need to abandon your past to ensure your present and future brand will stand the test of time.