Open Road Auto Group

With a name and visual identity that had equity built up for other 12 years, Carter Hales was tasked with modernizing and refreshing the existing visual identity and visual language to better align with the brand and their aspirational goals for the next 5 to 10 years. Unlike complete rebrands, a challenge of working with and respecting an existing brand is something we embrace. Often times, you don’t need to abandon your past to ensure your present and future brand is will stand the test of time.