Smart. Fun. Inspiring. Seattle-based Paxson Fay is a full-service marketing, communications, and public relations firm specializing in the architecture + design (A+D) and arts industries.
We worked with Paxson Fay to create a simple, modern, and elegant identity. Bridging high design and levity, we designed a wordmark and a monogram to impart the duality of the agency and add both fun and professionalism to their collateral. The website is easy to explore with content that pops and navigates uniquely between three main categories: the principals, Tessa and Amy, case studies, and their marketing and public relations services. Bold sans-serif headlines and a sense of editorial professionalism create a balance between visual aesthetics and engaging typography.