Paxson Fay

To support the two vibrant and inspiring women of Paxson Fay, our brand design agency created a simple, modern, meaningful and elegant identity. We bridged the gap between high design, and fun and levity. We designed both a wordmark and a monogram; the professional-feeling wordmark displays the duality of the company, while the monogram gives the ability to add fun to their design collateral.

The objective of the website ( was to project a fun, positive, vibrant and engaging presence while also coming across as very professional and polished. We created an easy-to-explore website that allows the content to stand out. The design functions similar to a one-page website, uniquely navigating between three main focuses: Tessa and Amy, Case Studies and Paxson Fay’s Marketing and Public Relations services.

Using bold sans-serif headlines and a sense of editorial professionalism, we created the perfect balance between visual aesthetics and an engaging typographic system.


About the client

Paxson Fay is a full-service marketing and communications firm, specializing in architecture, design and arts industries. Their demographic includes experts in the A + D community: Architects and Designers. Paxson Fay is focused on doing PR through events and social media.

Our Services




Convinced? Contact Us Need More Proof? View More Projects

Subscribe To Our Lab Report

Carter Hales Design Lab Inc. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.