Pink Door Pink Label
This is the line that started our venture into bringing our own consumer brand to life. An ‘everyday simple’ line of patterned notecard sets, journals and notebooks. The line now populates bookstores, boutiques and people’s homes around the world.
It began as a way for our packaging design agency to test the viability of our design thinking in the marketplace and get a sense of the real life challenges faced by our manufacturing clients on a day–to–day basis. There were many learnings, many headaches, heartaches, frustrations, much success and a small boatload of industry awards that followed. We sold the company in 2017, ten years after the date of launch.