Raising John

Raising John is a Vancouver–based food company creating healthy, delicious and nutritious meal and snack options for people who need a wholesome food option, requiring little prep time and at an affordable price. The recipes are based on the meals John’s mother made while raising him.

Our challenge as Raising John’s packaging design agency was to create a packaging system that could expand to include more product SKUs as the company targets increased distribution. Our strategy was to highlight the heroes of the recipe mixes—the natural ingredients.