Raising John

Raising John is a Vancouver based food company creating healthy, delicious and nutritious meal and snack options for people who need a wholesome food option, requiring little prep time and at an affordable price. The recipes are based on the meals John’s mother made while raising him.

Our challenge was to create a packaging system that could expand to include more product SKUs as the company targets increased distribution. Our strategy was to highlight the heroes of the recipe mixes – the natural ingredients.