Salvation Army’s 9 Stories of Hope
The Salvation Army nourishes, shelters, and clothes nearly two million people across Canada every year. With a presence in more than 400 communities, they are the country’s largest non-governmental direct provider of social services.
Harbour Light, the Salvation Army’s largest British Columbia facility, also helps people in Vancouver’s Downtown Eastside escape addiction and transform their lives.
The Salvation Army’s Capital Campaign Project was created to raise private sector funding for a new nine-storey complex, replacing Harbour Light’s distressed, nearly hundred-year-old buildings. But, in a world of worthwhile causes seeking support, it’s hard to stand out and to satisfy the donor’s queries of “Why here and why now?” Compelling visual identity helps answer those questions.
The Capital Campaign Project needed a new name. Through comprehensive discovery, Nine Stories of Hope emerged, capturing not only the life-changing programs housed on each floor of the nine-storey building but also nine personal stories of real-world human triumph.
Nine Stories of Hope’s visual identity creates a secure connection to the campaign, the new facility, and the organization’s purpose, all helping enable the financial boost needed to continue to lift people up.