Salvation Army’s Nine Stories of Hope
The Salvation Army nourishes, shelters, and clothes nearly two million people across Canada every year. Their largest British Columbia facility, Harbour Light, also helps people in Vancouver’s Downtown Eastside escape addiction.
To help replace Harbour Light’s distressed, nearly hundred-year-old buildings, The Capital Campaign Project was created to raise private sector funding for a new nine-storey complex. Because it’s hard to stand out against countless worthy causes, Harbour Light needed a compelling visual identity. First, the Capital Campaign Project needed a new name. Nine Stories of Hope emerged, denoting both the life-changing programs to be housed on each floor of the new building, as well as nine personal stories of real-world human triumph.
Nine Stories of Hope’s visual identity creates a secure connection to the campaign, the new facility, and the organization’s purpose, enabling the financial boost needed to continue transforming lives.