SeaChange Seafoods

Imitation is the sincerest form of flattery. Three decades ago, SeaChange Seafoods invented a smoked salmon specifically packaged for travellers. A horde of discount imitators soon crowded the category. SeaChange needed to position itself away from the discount brands and asked our design agency to execute a rebrand. Upon completion, Carter Hales applied the new brand to packaging, POP, an e-commerce website, online advertising, and extensive collateral. (The salmon illustration was created by Haida artist Don Yeoman prior to our involvement).

Our Services

IDENTITY

PACKAGING

WEBSITE

Website

Seachange Website

Convinced? Contact Us Need More Proof? View More Projects
Close

Subscribe To Our Lab Report

Carter Hales Design Lab Inc. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at studio@carterhales.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.