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SeaChange Seafoods

More than thirty years ago, SeaChange Seafoods invented the category of traveller-friendly packaged smoked salmon. To differentiate them from an immediate swarm of reactionary discount imitators, we rebranded SeaChange with new packaging, point-of-purchase, an e-commerce-enabled website, online advertising, and extensive collateral.

(The salmon illustration was created by Haida artist Don Yeoman before our involvement).

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Seachange Website

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