The Canadian actor and poet Steven Ogg is a multi-faceted creative known for his work on The Walking Dead, Westworld, Grand Theft Auto V, and for stuff like this. Steven also likes good beer. So, when our friends at Superflux offered to craft a batch specially for him, he went all beast mode, but in, like, a good way.

For this collaboration with Superflux —and our first with Steven—we designed four distinct labels that capture Steven’s range, dynamism, and decidedly un-granola, if shaman-esque, affinity for BC’s oceans, rivers, and forests.

We excerpted Steven’s poetry to lend chaos, flow, and imperfect energy to quick, dashed on-the-can cursive. The colour palette is as unconventional and eclectic as the man himself.