Tinhouse Collaboration Hazy IPA

A Creative Collaboration

After developing a comprehensive visual brand identity for Tinhouse Brewery, the craft brewer invited us to design a label for their new HAZY IPA, with any wild concept of our choosing. With a completely wide open brief, the only goal was to have the most fun possible, while showcasing our firm’s team and creativity.

In the spirit of all things hazy, a unique label was created, a psychedelic design literally featuring the Carter Hales’ team. This Hazy IPA would be gifted to our clients, friends and family.

What this label communicates is that we may be serious about doing great work, but we don’t take ourselves too seriously to get there. Be unexpected, fun or weird. We encourage others to do the same.

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