Uniglobe Travel International

Background

After 40 years with the same visual brand identity, UNIGLOBE was perceived as having a dated look. UNIGLOBE decided they needed a refresh to reflect where the company is now without compromising its brand equity built over the last 40 years. UNIGLOBE entrusted us as the design agency to create their new visual brand identity. In collaboration with Redshift Collective, the strategy and brand blueprint was created to guide the direction.

Challenge and Opportunity

From the aforementioned foundational work, we knew three things about UNIGLOBE’s new visual identity in that it needs to:
– Be fresh and modern, while still honouring the company’s history
– Resonate with small to medium enterprise clients including both corporate and leisure travel types
– Communicate that even though UNIGLOBE is an international brand in over 65 countries, the experience of working with the company on a local level as a client, one-on-one, feels personalized and boutique-like

Solution

We developed a visual brand identity for UNIGLOBE that says global, yet personal, like the quality of service they provide. The “#1” in the visual identity illustrates the attentive and individualized attention each client receives when working with UNIGLOBE. Their experience at UNIGLOBE is tailored to their needs, proving that they see each client as “#1”. We used this concept to inspire the typography for the tagline “Travel Well”. The tagline is a handwritten script that gives a personalized touch to the visual identity. The new brand also needed to change the impression of corporate travel as mundane, to an experience that can be enjoyable. UNIGLOBE is here to show its clients that corporate travel and leisure can go hand-in-hand, and that you can “Travel Well” while traveling for business. Overall, UNIGLOBE’S new visual identity now expresses effectiveness, trust, and friendliness at a local and international level.