Uniglobe Travel International
UNIGLOBE looked dated after forty years in business, so, working with Redshift Collective, we created their new brand strategy, blueprint, and visual identity without compromising four decades of brand equity.
UNIGLOBE’s new visual identity called for some strong shoulders. It needed to be modern while honouring the company’s history. It had to appeal to small-to-medium corporate clients and leisure travellers. And, above all, it had to communicate that a big company in over 65 countries can offer a neighbourhood approach. The new visual identity says global but friendly. The dual meaning “#1” illustrates individualized attention, and it lent inspiration for the typography of the handwritten tagline, “Travel Well.” Finally, the new brand dispels the root canal reputation of corporate travel.