Vancouver International Airport
The core team of Carter Hales rebranded YVR in 2007, which included stakeholder engagement, brand strategy and positioning, visual identity development, and a rollout that included applying the brand to every public-facing element at the airport. The YVR brand has evolved with the expansion of the airport, increased passenger count, and economic and social importance.
With its strong foundation, the brand has, and continues to gain incredible traction after 17 years, and is indicative of a design and visual identity system built to last and grow with an organization. Since its inception, Carter Hales has had the opportunity to continue working with YVR on a variety of initiatives including public consultations, community events, and annual reports.
The logo and visual identity remain as relevant and aligned with the spirit of the airport today as it did in 2007.
Social Media graphics