Jenny has spent over 15 years in marketing and communications leadership.
Much of it as a senior corporate executive team member. She has shaped multiple strategic plans—building KPIs, reporting frameworks, and cross-functional alignment—while overseeing communications, marketing, brand, community engagement, and stakeholder and partner relationships.
As Vancouver International Airport’s (YVR) first head of innovation, Jenny advanced product-commercialization opportunities and strengthened the organization’s internal innovation culture.
Jenny has delivered billions of impressions worldwide, secured 98% favourable media sentiment, and helped drive double-digit gains in awareness and millions in sales growth.
Highlights
—Jenny holds an Executive MBA from Simon Fraser University. She won the 2025 Telly Award for Best Social Impact Video for the Invictus Games, featuring Prince Harry and Jelly Roll. Her work for YVR earned Leger Research’s recognition as BC’s most reputable company, BC Business’s number three brand designation, and Twitter’s best banter.
—Other accolades include Routes’ award for the world’s best marketing team and multiple best-in-North-America airport marketing and communications campaigns, along with Strategy Magazine’s campaign of the year for Clara’s Big Ride for Bell Let’s Talk.
Catch her if you can. Jenny is a cyclist and runner who swears her power output increases exponentially per croissant.
