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Jenny Duncan
Strategy Director, Brand & Communications
jenny@carterhales.comWant to tell the world you have arrived? Looking to raise awareness for a good cause? Stepped out of bounds and need help explaining the photographs?
Meet Jenny.
Jenny has been building brands, stewarding global and community events, and pulling asses out of fires for over fifteen years. She has led marketing and brand strategy, communications, public relations, reputation management, and innovation across numerous industry verticals, including telecommunications and media, transportation and infrastructure, athletics, and crown corporations.
She led the brand evolution for Vancouver Airport Authority (YVR), which was voted North America’s best airport for eleven consecutive years and recognized as one of British Columbia’s five best brands. Jenny also led YVR’s COVID-19 crisis management strategy.
Jenny was recently the head of marketing and communications for Invictus Games Vancouver Whistler 2025, the highest-attended Games ever. She led communications and social media for Clara’s Big Ride, part of Bell’s Let’s Talk, a cross-Canada cycling tour for mental health awareness. Jenny has led events with recognizable ambassadors — Prince Harry and Canadian summer and winter Olympian Clara Hughes to name a couple. (If you do that spread-the-photo-with-your-fingers-to-zoom-in thing, that’s Jenny obscured by the pillar, 16th row.)
When not getting you noticed — or unnoticed — you can find Jenny running, crushing laps in the local outdoor pool, or wiping croissant crumbs off her cycling jersey after humbling Sean, yet again, on a Stanley Park loop.
illustration by Andrew Schick