Electronic Arts – DRE

In early 2017, Electronic Arts asked us to rebrand an internal department named DRE. DRE is the testing branch of EA, continually testing games as they are being developed. After a couple of discovery sessions, we presented three options to the EA team, and they fell in love with one.

Once we’d established the brand standards, we applied to a varied list of deliverables:

• Business cards
• Envelopes & notecard
• Standup Banner
• One awesome mug

About the client

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.