Adaptogenics

Adaptogenics provides a complete system of easy-to-use functional mushroom products for athletes and other high performers looking for a competitive edge and better health.

We launched the Adaptogenics brand with a bold visual identity and plain-language messaging that pop in an industry laden with generic, earthy branding. The packaging shines online, on store shelves, and in the home. We also supplied web copy that is engaging and light-hearted but with fidelity to the serious realities of health, wellness, and performance.