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Ara fine jewelry is for empowered women who want something beautiful and tasteful and to celebrate themselves just because. Made from moissanite, Ara’s elegant online collection offers affordable alternatives to large gems.

Our work comprised naming, visual brand, graphic standards, shipping materials, and stationery.

Ara is a constellation and an Arabic and Armenian word for “king,” though it also means “one who adorns,” “beautifier,” and is commonly used for a girl’s name. Moissanite is a laboratory-produced gemstone composed of silicon carbide found originally in a crater created by a meteorite.

Regal and celestial design elements impart the femininity and confidence of the woman who wears Ara.

Our Services

Visual Brand
Packaging Design
Graphic standards
Shipping materials

Ara wordmark. Black on a pink background.

Ara logo. Line illustration of jewel.

Custom Ara shipping box, opened, with branded packaging next to it.

Inside pink lid of custom Ara shipping box.

Photograph of the top of the Ara custom shipping box

Zoomed in photography of Ara custom packaging.

Ara branded custom packaging

Ara visual identity applied to stationery, letterhead, business card and envelope

Instagram and social media mockups of Ara visual identity.
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