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Vancouver Pride Society

Vancouver Pride Society is a not-for-profit organization that advocates for LGBTQAI2S+ communities while creating inclusive and celebratory events through an intersectional lens. A ten-year-old visual identity mired the organization in its past, failing to reflect an evolution of the Society’s vision and values and its mandate of inclusion for many distinct constituencies.

The new VPS visual identity is celebratory, progressive, and unapologetically bold. The focal point of the descriptive logo is the word PRIDE. Its simplicity allows the viewer a personalized interaction with the mark and avoids association with existing visual ties or symbols.

With a nod to the traditional Gilbert flag colours, the new visual identity expresses something unique by combining any two colours. The colour palette can be boundlessly expanded with different pairings, allowing endless flexibility and simplicity throughout the branding system.

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Old and new Vancouver Pride Society logo

Vancouver Pride Society logo

Vancouver Pride Society - stationery

Vancouver Pride Society logo

Vancouver Pride Society stationery

Vancouver Pride Society stationery

Vancouver Pride Society logo typefaces

Vancouver Pride Society business card

Vancouver Pride Society posters

Vancouver Pride Society flags
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