Ed White Photographics
Ed White is an architectural photographer in Vancouver, BC. He captures stunning shots of phenomenal spaces. He is a technical master of light who shoots spaces in spare, clean, and layered ways. Over the last few decades, Ed has photographed projects locally, across Canada, and in the US for many different award-winning architects, interior designers, and developers.
Challenge and Opportunity
We were brought on as the branding agency to develop the visual identity and website that would showcase Ed White’s brilliant work. We knew from the start that the solution needed to place Ed’s photography at the forefront, so that the visual identity complements his imagery, but does not overpower it.
We were immediately inspired by the concept of “white”, playing off Ed’s name, and saw the potential of pairing his photographic style with an equally streamlined identity. Not only would this direction enhance recognition between White’s name and his brand, but is reflective of the sparse and clean way Ed White shoots his spaces. We allowed the photography to really speak for itself with this identity, through the minimalistic design.