Ed White is a Vancouver-based architectural photographer. A technical master of light who shoots in spare and layered ways, Ed has worked with award-winning architects, interior designers, and developers. He needed a visual identity and website to showcase but stay out of the way of his brilliant photography.

Playing off Ed’s name, the concept of “white” created the potential to pair his clean photographic style with a streamlined identity and reflect how Ed approaches a space. The minimalist design allows each picture to speak its proverbial thousand words.