Mitch’s Catch brings the Pacific Northwest’s best sashimi-grade albacore tuna from the boat directly to Vancouver tables, with oceanic sustainability top of mind. Along with Redshift Collective, we created a new visual brand identity and digital presence aimed at 30-to-60-year-olds who love to entertain, tell stories, and care about how their food is sourced.
Inspired by West Coast nature, the visual identity feels rustic and hard-working yet modern and bright. With its contemporary take on fishing visuals, the website communicates a boat-to-table ethos and offers a straightforward path to purchase with an order form inserted into the footer. Eccentric typographic harmony entrenches the brand personality and fisherman theme. Photographic art direction legitimizes product and process authenticity.