Mitch’s Catch
Mitch’s Catch brings the Pacific Northwest’s best sashimi-grade albacore tuna from the boat directly to Vancouver tables, with oceanic sustainability top of mind. Along with Redshift Collective, we created a new visual brand identity and digital presence aimed at 30-to-60-year-olds who love to entertain, tell stories, and care about how their food is sourced.
Inspired by West Coast nature, the visual identity feels rustic and hard-working yet modern and bright. With its contemporary take on fishing visuals, the website communicates a boat-to-table ethos and offers a straightforward path to purchase with an order form inserted into the footer. Eccentric typographic harmony entrenches the brand personality and fisherman theme. Photographic art direction legitimizes product and process authenticity.
Our Services
LOGO DESIGN
BRAND IDENTITY
PACKAGING DESIGN
PRINT DESIGN
ART DIRECTION
WEBSITE DESIGN
