About Contact

Mitch’s Catch

Mitch’s Catch brings the Pacific Northwest’s best sashimi-grade albacore tuna from the boat directly to Vancouver tables, with oceanic sustainability top of mind. Along with Redshift Collective, we created a new visual brand identity and digital presence aimed at 30-to-60-year-olds who love to entertain, tell stories, and care about how their food is sourced.

Inspired by West Coast nature, the visual identity feels rustic and hard-working yet modern and bright. With its contemporary take on fishing visuals, the website communicates a boat-to-table ethos and offers a straightforward path to purchase with an order form inserted into the footer. Eccentric typographic harmony entrenches the brand personality and fisherman theme. Photographic art direction legitimizes product and process authenticity.

Our Services

LOGO DESIGN

BRAND IDENTITY

PACKAGING DESIGN

PRINT DESIGN

ART DIRECTION

WEBSITE DESIGN

Mitch's Catch visual identity

Mitch's Catch visual identity

Mitch's Catch visual identity - motif

Mitch's Catch visual identity - branded photography

Mitch's Catch visual identity - business card

Mitch's Catch visual identity

Mitch's Catch visual identity - product photography

Mitch's Catch visual identity - double sided postcard

Mitch's Catch visual identity - sauce label design

Mitch's Catch visual identity - product photography and branded sticker

Mitch's Catch visual identity - packaging

Mitch's Catch visual identity - packaging

Mitch's Catch visual identity - typography

Mitch's Catch visual identity

Mitch's Catch visual identity - website design
Convinced? Contact Us Need More Proof? View More Projects
Close

Subscribe To Our Lab Report

Carter Hales Design Lab Inc. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at studio@carterhales.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.