Nolo is a no-sugar, low-carb, and keto-friendly chocolate bar. But unlike other snacks for the health-conscious, Nolo is premium and indulgent, with the design aesthetic of high-end fashion and luxury brands.
We started with product naming: Nolo is short for no losiento — Spanish for “not sorry” — to convey guilt-free decadence. We then created the overall visual identity and packaging system. With a distinct colour palette and elegant gold foil, a bar of Nolo is not incongruous while wandering a designer boutique or transporting a small dog in your handbag* after the gym.
*CarterHales Design Lab does not condone feeding dogs chocolate. That would be cruel. Even if it’s a dog demanding to be carried in a handbag.