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Fernie Brewing Co. LoGO


The craft beer market is crowded, so you gotta know your target audience to stand out. LoGO™ is Fernie Brewing Co.’s non-alcohol craft beer that keeps endurance athletes on their feet and rewards them for a day hard-won.

We named the product and gave LoGO a visual language that evokes the fun topographic mapping of popular activity tracking software. It’s a celebration of how far you can go and how hard you can push yourself while enjoying a cold beer during or after. Fluid typography and design aesthetic resonate with people who’d rather not sit around on their asses once their glass is empty.

Our Services

Visual Identity Design
Packaging Design

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