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Fernie Brewing Co. LoGO

Ready…set…LoGO!

The craft beer market is crowded, so you gotta know your target audience to stand out. LoGO™ is Fernie Brewing Co.’s non-alcohol craft beer that keeps endurance athletes on their feet and rewards them for a day hard-won.

We named the product and gave LoGO a visual language that evokes the fun topographic mapping of popular activity tracking software. It’s a celebration of how far you can go and how hard you can push yourself while enjoying a cold beer during or after. Fluid typography and design aesthetic resonate with people who’d rather not sit around on their asses once their glass is empty.

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Naming

Packaging Design

Visual Identity Design

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