You ever hear of a towing company calling a competitor to let ‘em know there’s a stall on the causeway with their name on it? Or one law firm saying to another, “No, please, go ahead, we already caught an ambulance today.”?

See, that’s what we love about craft brewers. They take things in stride and know life’s more fun when you come together now and then.

Do Fun Shit With People You Like is an experimental India Pale Ale and some serious across-the-country fun between Vancouver’s Superflux and Toronto’s Bellwoods Brewing.

Our contribution to the good vibes? An oppositional, granddaddy-used-to-handle-snakes-in-church (IYKYK) approach to label design, with metallic, shimmering waves and an ominous vibe. Because, well, why should clients get to have all the fun?